It’s not often that a resource avails itself with in-depth, global experience and knowledge about multiple forms of communication and outreach for disparate clients – regardless of industry. Connecting with consumers is no longer governed by one or two mediums. It really isn’t even about a few mediums – its about using all of the opportunities effectively and consistently.
When you need someone with a deep understanding of what works and what doesn’t who can quickly fill a marketing, product development, management or change agent hole to help you formulate your overall strategy and determine what is needed or what can be taken off the table, contact Scarlet Strategic.
Jonathan Tavss is an award-winning entrepreneur, marketer, strategist, and content creator with more than two decades of experience leading content creation, distribution, product development and global marketing campaigns for international entertainment studios, Media firms, CPG brands and service corporations.
A leader in marrying business strategy, consumer insight, technology and partnerships around the globe to ideate, manage and launch products that truly deliver integrated and holistic brand experiences – where all consumer touch-points are aligned to drive heightened customer satisfaction and company growth – Tavss is sought out for globally strategic marketing strategy, product design, media planning and business development advice for clients ranging from Fortune 100 companies to startups.
Since 2001, Tavss has planned and directed integrated marketing campaigns or been an advisor under his Scarlet Terrier Productions and Scarlet Strategic banners for companies including 20th Century Fox Theatrical and Home Entertainment, Warner Brothers International, Buena Vista Theatrical, OwnZones Media Network, ABS-CBN International, ConnectD, myMARQ, BuzzSwag and LikeLive.
As Sr. Advisor and Head of Original Content for the OWNZONES Media Network, Tavss was called upon for advisement on operations, marketing strategy, product design and business development as well as overseeing original content production for the premium content access platform. While the global head of strategy and innovation for Fox Home Entertainment, Tavss developed and activated a number of innovative content initiatives including branded content, immersive rich media trailers, alternate universe environments, location-based programs, and the second-screen mobile app, FoxPop.
Previously, Tavss was an executive at ABC Network, developing movies and mini-series for broadcast as well as maintaining web properties for the network’s movies and series including Politically Incorrect, The Mole, The View, Oscar.com and other initiatives.
His work has earned numerous awards including the London International Design Award, Webby Awards and Key Art Awards for his work leading global digital campaigns for The Simpsons Movie and Avatar.
Tavss is a frequent speaker at media, entertainment and advertising events. Past engagements include Ad:Tech, Cynopsis, Digital Hollywood, iMedia, BUAC London, The Actor’s Fund, Comikaze and DED Global Roadshow.
For further detail, please check out Jonathan’s CV.
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