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So far Scarlet Strategic has created 335 blog entries.

If All Screens Are TVs, What Then?

Last week, the Television Academy of Arts and Sciences announced that they would be awarding prestigious Emmy Awards in an expansion of the short-form series category. The deeper explanation of categories and requirements is: The Emmys has expanded the short-form series awards to four categories: comedy or drama; variety; reality/non-fiction; and animation. Series must have a minimum of six episodes with an average [...]

Uber As Verb? Or, Guide To Smart Diversification?

Yesterday, Uber launched a completely separate app utilizing their infrastructure in a super smart way - delivering food. They had been testing a version where drivers had a pre-selected set of food items for quick delivery in limited markets. They launched a menu every day, and if you wanted any items, they were meant to [...]

Is Public Super-Fast WiFi the Poison Apple?

With crazy-high download speeds being provided as an alternative to mobile data while you traverse city blocks, it might seem like the connectivity gods have answered our prayers. Joanna Stern of the Wall Street Journal found that she could download a 2-hour film weighing 1GB in a mere 45 seconds while standing near one NYC's [...]

Racist or Borderline Brilliant?

Last night, while doing some insomnia-induced Facebook feed flipping, I came across a piece of Equinox Gym's "Commit To Something" campaign as a sponsored ad. It showed up in my feed because 6 of my Friends "like" Equinox. My eyebrows were raised by seeing a bunch of white folks with somewhat unimpeachable looks being touted by [...]

By | 2016-10-29T12:32:27+00:00 January 12th, 2016|Brand Experience, Marketing, Social Media, Strategy|0 Comments

Seeing The Future Sometimes Only Needs Looking Under The Hood

Some (or most) news blurbs deserve (or require) more big-picture consideration than what is immediately prevalent on the surface. Coverage of GM's investment of $500M in Lyft is just one example. While part of GM's hoped-for returns is based on the opportunity for providing fleet cars for Lyft's services, a more "sexy" consideration is the [...]

Say It Ain’t So! More Great Cup ‘a Joe Tech?

This morning, while putting gas in my car, I pulled out my mobile device and placed a mobile order for a Venti Latte (1% Milk and No Foam) with around 5 button presses on the Starbucks mobile app. When the gas was filled, I jumped in the car and drove 100 yards to the nearest [...]

A New Form Of Superstar Athlete? A Little Bit Of Content Will Do…

It wasn't so long ago that people would provide a quizzical stare when presented the concept of eSports as an industry and an even shorter time since people would laugh at the thought of eSports becoming big business with a huge following. Now, adding to the list of new generational tastes and trends that bucked [...]

Don’t Let Your Brand Name Fall Flat On Your Audience

Often, there's a name that really sticks among the founders of the company. There's a ring to it... It makes people smile... It seems obviously right... Or, frequently, in these times, the cute omission of vowels in a product name is just plain cool. Unfortunately, some of those names get lost in translation. The BBC's [...]

By | 2016-10-29T12:32:50+00:00 December 1st, 2015|Brand Experience, Core, Marketing|0 Comments