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So far Scarlet Strategic has created 335 blog entries.

Mapping The Cost Of Innovation

Many companies claim that they place an emphasis on innovation - and to a point, they are delivering - but when it comes specifically to marketing and buzz generation, companies set themselves up to fail in the innovation category. Sure.  They may execute a campaign that utilizes a new technology or create a video that [...]

Showing ReSTRAINt In Outdoor Advertising

FX launched their new series THE STRAIN last night to solid critical response and viewer numbers. With a creative force behind the basic cable series of Guillermo del Toro and Carlton Cuse, it certainly deserves a look.  Unfortunately, at least in Los Angeles and New York, that look was forced upon us in the guise [...]

By | 2016-10-29T12:33:45+00:00 July 14th, 2014|Core|0 Comments

Navigating the Space Between Idea and Verb

There have been many companies that have launched and succeeded (or failed) who would have dreamed of their company name or product becoming a commonly used noun, or even better, a verb.  People refer to facial tissues as Kleenex, soda pop as Coke and, within the past decade, taken on Google as a verb meaning [...]

By | 2016-10-29T12:33:53+00:00 April 7th, 2014|Ruminations|0 Comments

The Growth Of Disrespect Between Two Ferns?

With over 12 Million views in about a day, there is no doubt that President Barack Obama's appearance on Zach Galifianakis' BETWEEN TWO FERNS was a bold move by a savvy Administration. The Administration has always been forward-thinking and intelligent in the way they have reached out to a connected generation. Until Ellen's Tweet during the [...]

By | 2016-10-29T12:33:58+00:00 March 12th, 2014|Ruminations|0 Comments

What’s Up With Narrow-Mindedness When Judging Technology Firms?

With the brewing storm of excitement/dismay/wonder surrounding Facebook's acquisition of What's App, the disconnect between expectations for - or public perception about - large conglomerates and new technology business seems to have widened. Much has been discussed about melding What's App into Facebook's interface or bringing advertising into What's App's in or just a Big [...]

By | 2016-10-29T12:34:00+00:00 February 23rd, 2014|Ruminations|0 Comments