Too often, sports fans get upset when their opponent wins by way of a fumble recovery or one good play that enables a close victory. They exhort, "they were lucky!' Or, "it was just a lucky bounce." But the real truth is that the opposing team was just well prepared. How many times are there [...]
John Green Presenting the VidCon 2015 Industry Opening Keynote Attending a conference like VidCon can wear a person out - especially if the person is not the predominant target. With the majority of attendees being teens and pre-teens that are exceedingly enthusiastic about the YouTube celebrities, it's far to easy to overlook what [...]
Many companies claim that they place an emphasis on innovation - and to a point, they are delivering - but when it comes specifically to marketing and buzz generation, companies set themselves up to fail in the innovation category. Sure. They may execute a campaign that utilizes a new technology or create a video that [...]