Last week, the Television Academy of Arts and Sciences announced that they would be awarding prestigious Emmy Awards in an expansion of the short-form series category. The deeper explanation of categories and requirements is: The Emmys has expanded the short-form series awards to four categories: comedy or drama; variety; reality/non-fiction; and animation. Series must have a minimum of six episodes with an average [...]
With crazy-high download speeds being provided as an alternative to mobile data while you traverse city blocks, it might seem like the connectivity gods have answered our prayers. Joanna Stern of the Wall Street Journal found that she could download a 2-hour film weighing 1GB in a mere 45 seconds while standing near one NYC's [...]
As we head into a new year amidst Star Wars insanity (among other, less fun, insanity) it's a time to ponder future plans both personally and professionally. One of those might be the future makeup of your team at work - which drives the question of whether you'd hire Han Solo for your team. He [...]
This morning, while putting gas in my car, I pulled out my mobile device and placed a mobile order for a Venti Latte (1% Milk and No Foam) with around 5 button presses on the Starbucks mobile app. When the gas was filled, I jumped in the car and drove 100 yards to the nearest [...]
It wasn't so long ago that people would provide a quizzical stare when presented the concept of eSports as an industry and an even shorter time since people would laugh at the thought of eSports becoming big business with a huge following. Now, adding to the list of new generational tastes and trends that bucked [...]
Often, there's a name that really sticks among the founders of the company. There's a ring to it... It makes people smile... It seems obviously right... Or, frequently, in these times, the cute omission of vowels in a product name is just plain cool. Unfortunately, some of those names get lost in translation. The BBC's [...]
Forget, for a second, the impetus for Jean Jullien's drawing mashing up the peace symbol and the Eiffel Tower to appreciate how incredibly fast it spread throughout the world. Being as only 24 hours after Jullien took a minute to create the illustration it was all over the place, you'd have thought it had been [...]
Far too many brands fail by using social as arms of their PR team - where they announce and tell rather than join in a conversation. The reality is that probably less than 10% are doing their brand communication on social effectively. MediaPost's post on Sprout Social's recent study of brand response to their audience [...]
No matter where you are in your company's evolution, it always helps to step back and evaluate unseen revenue growth opportunities. Most companies grow and evolve by way of executing the next biggest ideas and responding to emergencies – all while going at 1000 mph. Even the strongest of these systems show gaps in their [...]
Audience Development requires a different perspective on User Experience. Traditionally, User Experience relates to what the user or customer will experience when interacting with a product, but the key factor of Audience Development extends the idea to a larger conceit of the experience from all touch-points with a brand or product - what we refer [...]
