//Core

The X Factor Of Being Heard

  Sometimes, you see a technology that is extremely cool and can't wait for it to hit the market. And sometimes, you see something like Headphone:X from DTS that feels more like a pipe-dream that leads you to imagine where it might make the most sense. Could this X-Factor ever really be heard by more [...]

By | 2016-10-29T12:34:38+00:00 June 24th, 2013|Core|0 Comments

Wonka Taught My 4-yo Everything About Marketing

So, maybe there's no truth in my daughter learning anything about marketing while watching the 1971 Gene Wilder version of WILLY WONKA AND THE CHOCOLATE FACTORY, but there was certainly compelling content that could lead to a dissertation for anyone who cares to share on their way to a marketing degree. Though one of my [...]

By | 2016-10-29T12:34:44+00:00 June 3rd, 2013|Core|0 Comments

Transcending The Pitch And Becoming The Lifestyle

The delineation of Lifestyle Brands as a separate vertical is odd to me.  Its hard to think of "lifestyle brands" that don't retain a product at its core. Some examples of lifestyle brands - to me - are: Nike, Gatorade, Coca-Cola/Pepsi, and some could argue Apple or Facebook. You could arguably suggest that Livestrong at [...]

By | 2016-10-29T12:34:49+00:00 May 28th, 2013|Core|0 Comments

Privacy Irrelevance?

Another season and another Digital Hollywood ended yesterday and is officially in the books. While there were a couple of recurring themes - social, Netflix, Big Data, social and social - one of the larger "Eureka" moments was the clarity on the idea that debates on privacy and social or browsing are somewhat irrelevant. It is [...]

By | 2016-10-29T12:34:53+00:00 May 3rd, 2013|Core|0 Comments

When World Mobile Congress Drops The Gavel, Scarlet Strategic Is There

Though I don't believe the Mobile World Congress actually drops the gavel, when it does "fall" next week in Barcelona, Scarlet Strategic/Scarlet Terrier Productions will be there. Continuing with the success from CES, the Mall Wall and Cloud-Connected Table that is presented as part of the ngConnect program will be shown in Alcatel-Lucent's booth. Even [...]

By | 2016-10-29T12:35:30+00:00 February 22nd, 2013|Core|0 Comments

Scarlet Strategic At CES 2013 – Showcasing Cloud Based Connectivity Innovation

The buzz surrounding next week's Consumer Electronics Show in Las Vegas is about many things - from the replacement of Microsoft as the Keynote to connected home solutions to the introduction of even larger TVs that may still take a while to make it to market. Scarlet Strategic and Scarlet Terrier Productions are proud to [...]

By | 2016-10-29T12:35:44+00:00 January 4th, 2013|Core|1 Comment

JELL-O Takes Their Best Shot At 12.21.12

As it has become simpler (and quicker) to produce commercials and place them, we have begun to see many campaigns that are launching to coincide with specific events.  What might have once been considered a waste of money are now considered the norm - whether they are a waste of money or not.  With the [...]

By | 2016-10-29T12:35:49+00:00 December 21st, 2012|Core|0 Comments

Lacking Vision and Strategy, Everyone Witnessed the Hemmorhaging While Waiting For Others To Act

On the heels of Advertising Week and all of the feel-good excitement it generates, the feeling intensified that there's too much mis-directed emphasis in digital media.  The reasons for this could be due to digital media's "youth," but I'm worried it's based more on lack of vision or creativity. Far too often, the take-aways from large events or [...]

By | 2016-10-29T12:39:19+00:00 October 10th, 2012|Core|0 Comments

NBC News’ Confusing Destruction of Demographics

I've been quite bullish on the need to move away from straight demographics in marketing and media from some time.  And I haven't been alone.  We see in research that a person's age or sex isn't always the best marker of what the consumer is interested in.  Even some products that historically might have been [...]

By | 2016-10-29T12:39:23+00:00 October 5th, 2012|Core|0 Comments

Off-Color Spots Find A Home On The Internet

More brands and agencies are finding that the opportunity to generate video views cheaply online are only part of the equation.  The online video platform is allowing marketers the opportunity to present some targeted creative that might have otherwise been considered out of bounds and accesses a new audience.  A case in point is Ragu's [...]

By | 2016-10-29T12:39:29+00:00 August 28th, 2012|Core|0 Comments