//Management

Uber As Verb? Or, Guide To Smart Diversification?

Yesterday, Uber launched a completely separate app utilizing their infrastructure in a super smart way - delivering food. They had been testing a version where drivers had a pre-selected set of food items for quick delivery in limited markets. They launched a menu every day, and if you wanted any items, they were meant to [...]

The Path to Success In The Face Of Ad-Blocking Technology

Many publishers and planners alike are lamenting the adoption of ad-blocking technology and the growth in its use by consumers. Even with the race to the lower end of costs per impression/action/conversion/whatever, there are strong revenue models in place where many businesses are reliant on those traditional methods for survival. The thing is, there's a [...]

By | 2016-10-29T12:33:12+00:00 September 10th, 2015|Brand Experience, Management, Marketing, Paid Media, Strategy|0 Comments

Sound Strategy Can Leverage Fumbles Into Wins For Smart Companies

Too often, sports fans get upset when their opponent wins by way of a fumble recovery or one good play that enables a close victory. They exhort, "they were lucky!' Or, "it was just a lucky bounce." But the real truth is that the opposing team was just well prepared.  How many times are there [...]

By | 2016-10-29T12:33:24+00:00 August 13th, 2015|Brand Experience, Core, Management, Marketing, Strategy|0 Comments

VidCon Teases Keys to Engagement in a Shifting Marketplace

John Green Presenting the VidCon 2015 Industry Opening Keynote Attending a conference like VidCon can wear a person out - especially if the person is not the predominant target. With the majority of attendees being teens and pre-teens that are exceedingly enthusiastic about the YouTube celebrities, it's far to easy to overlook what [...]

Mapping The Cost Of Innovation

Many companies claim that they place an emphasis on innovation - and to a point, they are delivering - but when it comes specifically to marketing and buzz generation, companies set themselves up to fail in the innovation category. Sure.  They may execute a campaign that utilizes a new technology or create a video that [...]