//Product Development

If All Screens Are TVs, What Then?

Last week, the Television Academy of Arts and Sciences announced that they would be awarding prestigious Emmy Awards in an expansion of the short-form series category. The deeper explanation of categories and requirements is: The Emmys has expanded the short-form series awards to four categories: comedy or drama; variety; reality/non-fiction; and animation. Series must have a minimum of six episodes with an average [...]

Uber As Verb? Or, Guide To Smart Diversification?

Yesterday, Uber launched a completely separate app utilizing their infrastructure in a super smart way - delivering food. They had been testing a version where drivers had a pre-selected set of food items for quick delivery in limited markets. They launched a menu every day, and if you wanted any items, they were meant to [...]

Is Public Super-Fast WiFi the Poison Apple?

With crazy-high download speeds being provided as an alternative to mobile data while you traverse city blocks, it might seem like the connectivity gods have answered our prayers. Joanna Stern of the Wall Street Journal found that she could download a 2-hour film weighing 1GB in a mere 45 seconds while standing near one NYC's [...]

Seeing The Future Sometimes Only Needs Looking Under The Hood

Some (or most) news blurbs deserve (or require) more big-picture consideration than what is immediately prevalent on the surface. Coverage of GM's investment of $500M in Lyft is just one example. While part of GM's hoped-for returns is based on the opportunity for providing fleet cars for Lyft's services, a more "sexy" consideration is the [...]

Say It Ain’t So! More Great Cup ‘a Joe Tech?

This morning, while putting gas in my car, I pulled out my mobile device and placed a mobile order for a Venti Latte (1% Milk and No Foam) with around 5 button presses on the Starbucks mobile app. When the gas was filled, I jumped in the car and drove 100 yards to the nearest [...]

A New Form Of Superstar Athlete? A Little Bit Of Content Will Do…

It wasn't so long ago that people would provide a quizzical stare when presented the concept of eSports as an industry and an even shorter time since people would laugh at the thought of eSports becoming big business with a huge following. Now, adding to the list of new generational tastes and trends that bucked [...]

Not only a solid tech development for Comic Books – an opportunity for more compelling Storytelling.

Google has developed new functionality to simplify comic book consumption on small devices - something that has been a challenge due to the dynamic way in which comic books and graphic novels are laid out. By turning the phone to landscape, a viewer can more easily scroll through the reading experience as described in the Android [...]

By | 2016-10-29T12:32:58+00:00 November 17th, 2015|Innovation, Product Development|0 Comments

The CEO Tool For Driving Company Growth

No matter where you are in your company's evolution, it always helps to step back and evaluate unseen revenue growth opportunities. Most companies grow and evolve by way of executing the next biggest ideas and responding to emergencies – all while going at 1000 mph. Even the strongest of these systems show gaps in their [...]

Defining User Experience Within Audience Development

Audience Development requires a different perspective on User Experience. Traditionally, User Experience relates to what the user or customer will experience when interacting with a product, but the key factor of Audience Development extends the idea to a larger conceit of the experience from all touch-points with a brand or product - what we refer [...]

By | 2016-10-29T12:33:19+00:00 August 27th, 2015|Brand Experience, Core, Product Development, Strategy|0 Comments