There have been many companies that have launched and succeeded (or failed) who would have dreamed of their company name or product becoming a commonly used noun, or even better, a verb. People refer to facial tissues as Kleenex, soda pop as Coke and, within the past decade, taken on Google as a verb meaning [...]
With over 12 Million views in about a day, there is no doubt that President Barack Obama's appearance on Zach Galifianakis' BETWEEN TWO FERNS was a bold move by a savvy Administration. The Administration has always been forward-thinking and intelligent in the way they have reached out to a connected generation. Until Ellen's Tweet during the [...]
With the brewing storm of excitement/dismay/wonder surrounding Facebook's acquisition of What's App, the disconnect between expectations for - or public perception about - large conglomerates and new technology business seems to have widened. Much has been discussed about melding What's App into Facebook's interface or bringing advertising into What's App's in or just a Big [...]
It seems that many apps and digital offerings have been updated since the beginning of the year - and an interesting trend has taken shape. What once was so wonderfully free - with few ad breaks and just slightly more privacy - has turned the corner and has become, well... less. Additionally, a huge sector [...]
It's a new year and we are all on the continued lookout for things new and innovative. The Consumer Electronics Show (CES 2014) kicks off every year with many promises of innovation and they often deliver. Walking those halls provides a course in one way to look at innovation - which we'll delve further into [...]
NBC Sports Network was looking to make a splash when it launched English Premier League Football (Soccer) this past weekend and it seems like it did the trick. While much of the build up was focused on whether the $250M per year was a sound investment, the payoff on the investment will rely on much [...]
All brands are looking for ways to tap into large communities. In some cases, it is simple enough to buy your way in through advertising, sponsorship or promotions. In some, there's a number of hurdles a company would have to jump through in order to associate themselves with that coveted community. Imagine working to tap [...]
Visitors to Los Angeles are always in awe of the number, scale and permutations of billboards across the city. To those who live here, they can often be lost within the urban sprawl. Because of this, its worth checking out some billboards of interest - and the reasons they are compelling. The buzz surrounding the [...]
Some brands have the ability to inherently place a flag in a date that makes sense for marketing purposes. We've covered McDonald's fries on 11.11.11 and now we've come to 7.11. 7-Eleven convenience stores have gone all Summer silly to celebrate Slurpees on 7.11 and it seems they've done a good job at having fun [...]
As we know, Apple has established itself as the preeminent purveyors of great technology design. They have that strong history of not only making great hardware and operating systems, they make them actually look great. It's no coincidence that their competitors have borrowed from some of those designs. While some have gotten close on product [...]