//Ruminations

The End Of Search?

A version of the end of Search is what Google's Amit Singhal presented at Google I/O. And, while the implications can certainly scare or annoy many, there are just as many that are excited about its implications. But, there are considerably fewer who can begin to fully comprehend the possibilities. Of those few, I can bet [...]

By | 2016-10-29T12:34:52+00:00 May 17th, 2013|Ruminations|0 Comments

Tragedy And The Brand Collateral Damage

Upon seeing the horrible replays of the horrible event during last week's bombing of the Boston Marathon, I couldn't help but notice the surrounding banners and logos that seared themselves into my memory.  Though neither John Hancock Financial nor Adidas had absolutely anything to do with the disastrous events, those images of banners and apparel [...]

By | 2016-10-29T12:34:55+00:00 April 24th, 2013|Ruminations|0 Comments

Tesco’s American Invasion Was DOA

UK grocery company, Tesco, has decided to pull out of their American Invasion and take a $1.8 Billion write-off (with the favorable UK exchange rate - only 1.2 Billion Pounds - it still doesn't soften the blow of the astounding loss.) Tiffany Hsu's LA Times article points to Tesco's misunderstanding of what the public wants [...]

By | 2016-10-29T12:35:00+00:00 April 18th, 2013|Ruminations|0 Comments

Native Advertising By Any Other Name

While reading an interview in Forbes with former NY Times Editor, Bill Keller, there was a feeling of deja vu - or at least just the feeling we've seen this all before.  The interview was wrapped in the blanket of technology and how that's affected traditional media stalwarts like the NY Times.  One of the [...]

By | 2016-10-29T12:35:18+00:00 March 18th, 2013|Ruminations|0 Comments

Lessons From SXSW About Authenticity

At the SXSW Tech Conference, downtown Austin was flush with participants pitching their products and more people clamoring for and chasing insights into those products and more. Steve Smith points to the search for Authenticity in his MediaPost blog - Chasing Authenticity At SXSW.  While he was talking about Authenticity in relation to products and their [...]

By | 2016-10-29T12:35:23+00:00 March 14th, 2013|Ruminations|0 Comments

The Growing Pains Of Vision

Last week, NPR ran a piece on the challenges that JC Penney is facing while they shift the way they do business under (relatively) new CEO, Ron Johnson. While listening, it brought to mind some of the factors we often deal with when working with clients, management, and teams to institute new programs, processes and [...]

By | 2016-10-29T12:35:25+00:00 March 7th, 2013|Ruminations|0 Comments

Automakers Raise The Platform Of Inspiration

Ahhh, Automakers.  I see you did get that email.  You know? The one where it is agreed that the focus in this first quarter of the year should be on inspiration in the commercials. Honda set things off right with the Civic commercial showcasing new innovations and emoting the feeling that things can always be [...]

By | 2016-10-29T12:35:35+00:00 February 6th, 2013|Ruminations|0 Comments