As we have entered a bright, shiny new year, 2015 has us looking forward with hope and wonder about what BIG events will alter our futures the most. I've been thinking (and hoping) for quite a while that the most influential technology and business event of 2015 will be the solution of the Net Neutrality [...]
Two of my projects were announced as finalists for the OMMA Awards today. Both the PREDATORS Page Takeover that I conceived and worked with Think Jam and MediaMind on and the Catalog FIGHT CLUB Video Campaign I did with Break on behalf of Fox Home Entertainment are one of three finalists in their respective categories. [...]
An interesting study was just published last week about the role Social Media plays in generating awareness and support for causes and social issues. There's some interesting information - though it focuses maybe too much on race and does not go into executional aspects - that touches on interaction with causes as extension of community. [...]
With the economy being what it is and many seeking to start their own businesses, we are seeing more and more instances of skimping on Branding. Sure, people are having logos or identities created - whether they are done professionally or built by the owner from one of the many free sites - but that is only [...]