We have now become used to television commercials for prescription meds with their sadly humorous speed-reading of warnings and side-effects. I guess that’s why the ad for Trifexis caught my eye. The spot ran just as any other prescription drug spot would run with that very same disclaimer blog – both in voice-over and text. But it left me confused because the formula they used for the ad was exactly what we see for humans all the time – not what we see for dogs. You see, Trifexis is a prescription med for canines. As I looked deeper, it pointed to something quite scary – the further societal consideration of dogs as equal to humans. Don’t get me wrong, I love dogs and even sort of understand how some families really do treat their dogs as if they were biological children. As I took a look at some of drug maker, Elanco’s marketing for Trifexis, I was just amazed how pets are the next frontier for prescription meds.
The spot I saw on TV was innocuous enough, with a happy family on a beautiful day. The only problem the family faces is that the dog is being treated like the “Boy in the Plastic Bubble” (like that 1976 John Travolta TV Movie). Through the course of the commercial, you can’t tell if the protection is for the dog or the family. Not until the second half, when all of the legal mumbo jumbo comes in do you really get what it is.