Musings 2016-10-29T12:31:12+00:00

A New Form Of Superstar Athlete? A Little Bit Of Content Will Do…

It wasn't so long ago that people would provide a quizzical stare when presented the concept of eSports as an industry and an even shorter time since people would laugh at the thought of eSports [...]

Don’t Let Your Brand Name Fall Flat On Your Audience

Often, there's a name that really sticks among the founders of the company. There's a ring to it... It makes people smile... It seems obviously right... Or, frequently, in these times, the cute omission of [...]

Strong List Of 2015’s Greatest Innovations

If you have time to look away from the numerous sales hitting your in-box, you might want to check out a list of the Greatest Innovations attributed to 2015 that Popular Science just published. The [...]

Not only a solid tech development for Comic Books – an opportunity for more compelling Storytelling.

Google has developed new functionality to simplify comic book consumption on small devices - something that has been a challenge due to the dynamic way in which comic books and graphic novels are laid out. [...]

5 Facts That Affect GREAT Social

Holiday Inn Express has just gotten past the hump of their nine city, SelfiePancake Express truck tour and there's already a few pieces of learning to be gained from this strong social content event. Signing [...]

The Best Brand Social Communication

Far too many brands fail by using social as arms of their PR team - where they announce and tell rather than join in a conversation. The reality is that probably less than 10% are [...]