Musings 2016-10-29T12:31:12+00:00

The Path to Success In The Face Of Ad-Blocking Technology

Many publishers and planners alike are lamenting the adoption of ad-blocking technology and the growth in its use by consumers. Even with the race to the lower end of costs per impression/action/conversion/whatever, there are strong [...]

The CEO Tool For Driving Company Growth

No matter where you are in your company's evolution, it always helps to step back and evaluate unseen revenue growth opportunities. Most companies grow and evolve by way of executing the next biggest ideas and [...]

Defining User Experience Within Audience Development

Audience Development requires a different perspective on User Experience. Traditionally, User Experience relates to what the user or customer will experience when interacting with a product, but the key factor of Audience Development extends the [...]

8 Examples How To Build Brands Through Audience Participation

Where it was once taboo to allow normal folks to play with and publish content based on a brand's product, the opposite now stands when looking at a key factor of Audience Development. It wasn't [...]

Sound Strategy Can Leverage Fumbles Into Wins For Smart Companies

Too often, sports fans get upset when their opponent wins by way of a fumble recovery or one good play that enables a close victory. They exhort, "they were lucky!' Or, "it was just a [...]

VidCon Teases Keys to Engagement in a Shifting Marketplace

John Green Presenting the VidCon 2015 Industry Opening Keynote Attending a conference like VidCon can wear a person out - especially if the person is not the predominant target. With the majority of [...]

Mapping The Cost Of Innovation

Many companies claim that they place an emphasis on innovation - and to a point, they are delivering - but when it comes specifically to marketing and buzz generation, companies set themselves up to fail [...]