//Tag:Advertising

Don’t Let Your Brand Name Fall Flat On Your Audience

Often, there's a name that really sticks among the founders of the company. There's a ring to it... It makes people smile... It seems obviously right... Or, frequently, in these times, the cute omission of vowels in a product name is just plain cool. Unfortunately, some of those names get lost in translation. The BBC's [...]

By | 2016-10-29T12:32:50+00:00 December 1st, 2015|Brand Experience, Core, Marketing|0 Comments

The Path to Success In The Face Of Ad-Blocking Technology

Many publishers and planners alike are lamenting the adoption of ad-blocking technology and the growth in its use by consumers. Even with the race to the lower end of costs per impression/action/conversion/whatever, there are strong revenue models in place where many businesses are reliant on those traditional methods for survival. The thing is, there's a [...]

By | 2016-10-29T12:33:12+00:00 September 10th, 2015|Brand Experience, Management, Marketing, Paid Media, Strategy|0 Comments

Showing ReSTRAINt In Outdoor Advertising

FX launched their new series THE STRAIN last night to solid critical response and viewer numbers. With a creative force behind the basic cable series of Guillermo del Toro and Carlton Cuse, it certainly deserves a look.  Unfortunately, at least in Los Angeles and New York, that look was forced upon us in the guise [...]

By | 2016-10-29T12:33:45+00:00 July 14th, 2014|Core|0 Comments

What’s Up With Narrow-Mindedness When Judging Technology Firms?

With the brewing storm of excitement/dismay/wonder surrounding Facebook's acquisition of What's App, the disconnect between expectations for - or public perception about - large conglomerates and new technology business seems to have widened. Much has been discussed about melding What's App into Facebook's interface or bringing advertising into What's App's in or just a Big [...]

By | 2016-10-29T12:34:00+00:00 February 23rd, 2014|Ruminations|0 Comments

Timeless Copy, Design And Placement

Some might chalk it up to being in a part of the United States where there is no connectivity, so printed materials are all you've got. I chalk my excitement about an ad read while camping in New York up to actually seeing a compelling bit of copy with solid layout and even better placement. [...]

By | 2016-10-29T12:34:29+00:00 July 24th, 2013|Core|1 Comment

Native Advertising By Any Other Name

While reading an interview in Forbes with former NY Times Editor, Bill Keller, there was a feeling of deja vu - or at least just the feeling we've seen this all before.  The interview was wrapped in the blanket of technology and how that's affected traditional media stalwarts like the NY Times.  One of the [...]

By | 2016-10-29T12:35:18+00:00 March 18th, 2013|Ruminations|0 Comments

JELL-O Takes Their Best Shot At 12.21.12

As it has become simpler (and quicker) to produce commercials and place them, we have begun to see many campaigns that are launching to coincide with specific events.  What might have once been considered a waste of money are now considered the norm - whether they are a waste of money or not.  With the [...]

By | 2016-10-29T12:35:49+00:00 December 21st, 2012|Core|0 Comments