/Tag:Audience Relationship

The Best Brand Social Communication

Far too many brands fail by using social as arms of their PR team - where they announce and tell rather than join in a conversation. The reality is that probably less than 10% are doing their brand communication on social effectively. MediaPost's post on Sprout Social's recent study of brand response to their audience [...]

By | 2016-10-29T12:33:07+00:00 September 16th, 2015|Brand Experience, Core, Marketing, Social Media, Strategy|0 Comments

8 Examples How To Build Brands Through Audience Participation

Where it was once taboo to allow normal folks to play with and publish content based on a brand's product, the opposite now stands when looking at a key factor of Audience Development. It wasn't too long ago that brands might have shuddered if their IP was manipulated in a way like Wacky Packages did, [...]

By | 2016-10-29T12:33:22+00:00 August 19th, 2015|Brand Experience, Core, Social Media, Strategy|0 Comments