//Tag:Brand Identity

Don’t Let Your Brand Name Fall Flat On Your Audience

Often, there's a name that really sticks among the founders of the company. There's a ring to it... It makes people smile... It seems obviously right... Or, frequently, in these times, the cute omission of vowels in a product name is just plain cool. Unfortunately, some of those names get lost in translation. The BBC's [...]

By | 2016-10-29T12:32:50+00:00 December 1st, 2015|Brand Experience, Core, Marketing|0 Comments

8 Examples How To Build Brands Through Audience Participation

Where it was once taboo to allow normal folks to play with and publish content based on a brand's product, the opposite now stands when looking at a key factor of Audience Development. It wasn't too long ago that brands might have shuddered if their IP was manipulated in a way like Wacky Packages did, [...]

By | 2016-10-29T12:33:22+00:00 August 19th, 2015|Brand Experience, Core, Social Media, Strategy|0 Comments