Home/Tag:Brand Strategy

Racist or Borderline Brilliant?

Last night, while doing some insomnia-induced Facebook feed flipping, I came across a piece of Equinox Gym's "Commit To Something" campaign as a sponsored ad. It showed up in my feed because 6 of my Friends "like" Equinox. My eyebrows were raised by seeing a bunch of white folks with somewhat unimpeachable looks being touted by [...]

By | 2016-10-29T12:32:27+00:00 January 12th, 2016|Brand Experience, Marketing, Social Media, Strategy|0 Comments

Don’t Let Your Brand Name Fall Flat On Your Audience

Often, there's a name that really sticks among the founders of the company. There's a ring to it... It makes people smile... It seems obviously right... Or, frequently, in these times, the cute omission of vowels in a product name is just plain cool. Unfortunately, some of those names get lost in translation. The BBC's [...]

By | 2016-10-29T12:32:50+00:00 December 1st, 2015|Brand Experience, Core, Marketing|0 Comments

The Best Brand Social Communication

Far too many brands fail by using social as arms of their PR team - where they announce and tell rather than join in a conversation. The reality is that probably less than 10% are doing their brand communication on social effectively. MediaPost's post on Sprout Social's recent study of brand response to their audience [...]

By | 2016-10-29T12:33:07+00:00 September 16th, 2015|Brand Experience, Core, Marketing, Social Media, Strategy|0 Comments