Home/Tag:Branding

5 Facts That Affect GREAT Social

Holiday Inn Express has just gotten past the hump of their nine city, SelfiePancake Express truck tour and there's already a few pieces of learning to be gained from this strong social content event. Signing Rob Riggle as the "Creative Director" for this campaign touting Holiday Inn Express' newly launched 60-second pancake maker that includes [...]

By | 2016-10-29T12:33:02+00:00 September 24th, 2015|Brand Experience, Marketing, Social Media, Strategy|2 Comments

8 Examples How To Build Brands Through Audience Participation

Where it was once taboo to allow normal folks to play with and publish content based on a brand's product, the opposite now stands when looking at a key factor of Audience Development. It wasn't too long ago that brands might have shuddered if their IP was manipulated in a way like Wacky Packages did, [...]

By | 2016-10-29T12:33:22+00:00 August 19th, 2015|Brand Experience, Core, Social Media, Strategy|0 Comments

Timeless Copy, Design And Placement

Some might chalk it up to being in a part of the United States where there is no connectivity, so printed materials are all you've got. I chalk my excitement about an ad read while camping in New York up to actually seeing a compelling bit of copy with solid layout and even better placement. [...]

By | 2016-10-29T12:34:29+00:00 July 24th, 2013|Core|1 Comment

Transcending The Pitch And Becoming The Lifestyle

The delineation of Lifestyle Brands as a separate vertical is odd to me.  Its hard to think of "lifestyle brands" that don't retain a product at its core. Some examples of lifestyle brands - to me - are: Nike, Gatorade, Coca-Cola/Pepsi, and some could argue Apple or Facebook. You could arguably suggest that Livestrong at [...]

By | 2016-10-29T12:34:49+00:00 May 28th, 2013|Core|0 Comments

Tragedy And The Brand Collateral Damage

Upon seeing the horrible replays of the horrible event during last week's bombing of the Boston Marathon, I couldn't help but notice the surrounding banners and logos that seared themselves into my memory.  Though neither John Hancock Financial nor Adidas had absolutely anything to do with the disastrous events, those images of banners and apparel [...]

By | 2016-10-29T12:34:55+00:00 April 24th, 2013|Ruminations|0 Comments

Tesco’s American Invasion Was DOA

UK grocery company, Tesco, has decided to pull out of their American Invasion and take a $1.8 Billion write-off (with the favorable UK exchange rate - only 1.2 Billion Pounds - it still doesn't soften the blow of the astounding loss.) Tiffany Hsu's LA Times article points to Tesco's misunderstanding of what the public wants [...]

By | 2016-10-29T12:35:00+00:00 April 18th, 2013|Ruminations|0 Comments

Automakers Raise The Platform Of Inspiration

Ahhh, Automakers.  I see you did get that email.  You know? The one where it is agreed that the focus in this first quarter of the year should be on inspiration in the commercials. Honda set things off right with the Civic commercial showcasing new innovations and emoting the feeling that things can always be [...]

By | 2016-10-29T12:35:35+00:00 February 6th, 2013|Ruminations|0 Comments

Hey Wendy’s, Where’s The Beef!?

It is now nearly two months after the Wendy's fast food chain announced that it was updating its branding and environment.  Wendy's had coverage and articles all over  though they knew they weren't changing over until March of 2013. Its understandable that changeovers cannot happen with the snap of a finger. But, did they have [...]

By | 2016-10-29T12:39:01+00:00 December 6th, 2012|Ruminations|0 Comments

Packaging And What Nots

Just a few quick hits... SOUP & WARHOL Campbell's Soup is effectively double-dipping into the oeuvre of Warhol's "32 Campbell's Soup Cans" by trying to generate a buzz about the pieces of art that were created 50 years ago.  They have released four limited edition cans in Target Stores commemorating the release of those prints [...]

By | 2016-10-29T12:39:26+00:00 September 4th, 2012|Ruminations|0 Comments