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Mapping The Cost Of Innovation

Many companies claim that they place an emphasis on innovation - and to a point, they are delivering - but when it comes specifically to marketing and buzz generation, companies set themselves up to fail in the innovation category. Sure.  They may execute a campaign that utilizes a new technology or create a video that [...]

What’s Up With Narrow-Mindedness When Judging Technology Firms?

With the brewing storm of excitement/dismay/wonder surrounding Facebook's acquisition of What's App, the disconnect between expectations for - or public perception about - large conglomerates and new technology business seems to have widened. Much has been discussed about melding What's App into Facebook's interface or bringing advertising into What's App's in or just a Big [...]

By | 2016-10-29T12:34:00+00:00 February 23rd, 2014|Ruminations|0 Comments

Navigating The Cost Of Innovation

It's a new year and we are all on the continued lookout for things new and innovative. The Consumer Electronics Show (CES 2014) kicks off every year with many promises of innovation and they often deliver. Walking those halls provides a course in one way to look at innovation - which we'll delve further into [...]

By | 2016-10-29T12:34:11+00:00 January 2nd, 2014|Core, Ruminations|0 Comments

Wonka Taught My 4-yo Everything About Marketing

So, maybe there's no truth in my daughter learning anything about marketing while watching the 1971 Gene Wilder version of WILLY WONKA AND THE CHOCOLATE FACTORY, but there was certainly compelling content that could lead to a dissertation for anyone who cares to share on their way to a marketing degree. Though one of my [...]

By | 2016-10-29T12:34:44+00:00 June 3rd, 2013|Core|0 Comments

The Growing Pains Of Vision

Last week, NPR ran a piece on the challenges that JC Penney is facing while they shift the way they do business under (relatively) new CEO, Ron Johnson. While listening, it brought to mind some of the factors we often deal with when working with clients, management, and teams to institute new programs, processes and [...]

By | 2016-10-29T12:35:25+00:00 March 7th, 2013|Ruminations|0 Comments

It Sucks When You Stop Showing Up To The Party And Nobody Cares

After a ten-day blackout of Viacom-owned cable networks on DirecTV, the sides finally announced this morning that they have come to an agreement. It may be a while before it is absolutely clear what the real impact of this standoff was. During the blackout, there were measurable elements that fluctuated but the real ramifications could be [...]

By | 2016-10-29T12:39:49+00:00 July 20th, 2012|Ruminations|0 Comments

The Marketing Magic As Seen In A Rock

When reading Christopher Knight's Culture Monster piece in this past Sunday's LA Times, I was struck by more than just the points he made about a "levitating" rock and the responses it is invoking.  The main components are permanent installation Levitated Mass by artist Michael Heizer (a 340-ton granite boulder perched above a 15-foot deep slot), the concerns [...]

By | 2016-10-29T12:40:04+00:00 July 2nd, 2012|Core|0 Comments

Leaders Of Media Will Get It And The Rest Will Be Pushing Buttons

Over the past couple of days, there's been many good panels taking place at the Spring Digital Hollywood conference in Marina del Rey. I believe I heard the conference's organizer, Victor Harwood, mention that there were over 600 participants through around five or six concurrent program lines (such as the Variety Entertainment and Technology, Connected TV - Hollywood Alliance, [...]

By | 2016-10-29T12:41:03+00:00 May 2nd, 2012|Core|0 Comments