//Tag:Campaign

Tragedy And The Brand Collateral Damage

Upon seeing the horrible replays of the horrible event during last week's bombing of the Boston Marathon, I couldn't help but notice the surrounding banners and logos that seared themselves into my memory.  Though neither John Hancock Financial nor Adidas had absolutely anything to do with the disastrous events, those images of banners and apparel [...]

By | 2016-10-29T12:34:55+00:00 April 24th, 2013|Ruminations|0 Comments

Lessons From SXSW About Authenticity

At the SXSW Tech Conference, downtown Austin was flush with participants pitching their products and more people clamoring for and chasing insights into those products and more. Steve Smith points to the search for Authenticity in his MediaPost blog - Chasing Authenticity At SXSW.  While he was talking about Authenticity in relation to products and their [...]

By | 2016-10-29T12:35:23+00:00 March 14th, 2013|Ruminations|0 Comments

The Growing Pains Of Vision

Last week, NPR ran a piece on the challenges that JC Penney is facing while they shift the way they do business under (relatively) new CEO, Ron Johnson. While listening, it brought to mind some of the factors we often deal with when working with clients, management, and teams to institute new programs, processes and [...]

By | 2016-10-29T12:35:25+00:00 March 7th, 2013|Ruminations|0 Comments

A Bold Campaign By A Bold Brand

There are some brands that are of a certain ilk that make you wonder whether they really need to do any marketing at all.  They are the ones that everyone who would ever covet their product knows exactly who they are and can either get their products or just dream about them.  Some, like Tiffany, are [...]

By | 2016-10-29T12:43:33+00:00 March 6th, 2012|Core|0 Comments

A Twitter Account’s Legal Questions Lead to Ground Rules for Social Branding

A legal story that broke last week in reference to a Twitter account and its ownership brings up some interesting questions about how brands and companies should consider or engage Twitter - or perhaps all of social media.  The specific lawsuit that was written about in outlets like the New York Times and BBC focuses on [...]

By | 2016-10-12T21:04:32+00:00 January 4th, 2012|Core|0 Comments

Thankful For a Green Thanksgiving

Heading into the Thanksgiving holiday, there are many thing to be thankful for. A great family, exciting times and Muppets.  OK, there's other things to be thankful for, but one of those smaller joys is the opportunity to share something that I loved as a child with my own child.  As times have changed and very [...]

By | 2016-10-12T21:04:36+00:00 November 23rd, 2011|Ruminations|0 Comments

Provocation Does Not Require A Kiss – Just Relevance

Talk about provocation... the Italian Benetton clothing brand could be considered Supreme Provocateurs.  With a long history of placing shocking photos in ads since they were one of the hottest brands in the late 80s with stores around the world, Benetton's UNHATE campaign follows suit closely.  The campaign features fake photos of world leaders kissing each other smack-dab [...]

By | 2016-10-12T21:04:37+00:00 November 17th, 2011|Ruminations|0 Comments