//Tag:Communication

The Best Brand Social Communication

Far too many brands fail by using social as arms of their PR team - where they announce and tell rather than join in a conversation. The reality is that probably less than 10% are doing their brand communication on social effectively. MediaPost's post on Sprout Social's recent study of brand response to their audience [...]

By | 2016-10-29T12:33:07+00:00 September 16th, 2015|Brand Experience, Core, Marketing, Social Media, Strategy|0 Comments

Mapping The Cost Of Innovation

Many companies claim that they place an emphasis on innovation - and to a point, they are delivering - but when it comes specifically to marketing and buzz generation, companies set themselves up to fail in the innovation category. Sure.  They may execute a campaign that utilizes a new technology or create a video that [...]

Navigating The Cost Of Innovation

It's a new year and we are all on the continued lookout for things new and innovative. The Consumer Electronics Show (CES 2014) kicks off every year with many promises of innovation and they often deliver. Walking those halls provides a course in one way to look at innovation - which we'll delve further into [...]

By | 2016-10-29T12:34:11+00:00 January 2nd, 2014|Core, Ruminations|0 Comments

Tesco’s American Invasion Was DOA

UK grocery company, Tesco, has decided to pull out of their American Invasion and take a $1.8 Billion write-off (with the favorable UK exchange rate - only 1.2 Billion Pounds - it still doesn't soften the blow of the astounding loss.) Tiffany Hsu's LA Times article points to Tesco's misunderstanding of what the public wants [...]

By | 2016-10-29T12:35:00+00:00 April 18th, 2013|Ruminations|0 Comments

Lessons From SXSW About Authenticity

At the SXSW Tech Conference, downtown Austin was flush with participants pitching their products and more people clamoring for and chasing insights into those products and more. Steve Smith points to the search for Authenticity in his MediaPost blog - Chasing Authenticity At SXSW.  While he was talking about Authenticity in relation to products and their [...]

By | 2016-10-29T12:35:23+00:00 March 14th, 2013|Ruminations|0 Comments