//Tag:Content

Defining User Experience Within Audience Development

Audience Development requires a different perspective on User Experience. Traditionally, User Experience relates to what the user or customer will experience when interacting with a product, but the key factor of Audience Development extends the idea to a larger conceit of the experience from all touch-points with a brand or product - what we refer [...]

By | 2016-10-29T12:33:19+00:00 August 27th, 2015|Brand Experience, Core, Product Development, Strategy|0 Comments

8 Examples How To Build Brands Through Audience Participation

Where it was once taboo to allow normal folks to play with and publish content based on a brand's product, the opposite now stands when looking at a key factor of Audience Development. It wasn't too long ago that brands might have shuddered if their IP was manipulated in a way like Wacky Packages did, [...]

By | 2016-10-29T12:33:22+00:00 August 19th, 2015|Brand Experience, Core, Social Media, Strategy|0 Comments

Transcending The Pitch And Becoming The Lifestyle

The delineation of Lifestyle Brands as a separate vertical is odd to me.  Its hard to think of "lifestyle brands" that don't retain a product at its core. Some examples of lifestyle brands - to me - are: Nike, Gatorade, Coca-Cola/Pepsi, and some could argue Apple or Facebook. You could arguably suggest that Livestrong at [...]

By | 2016-10-29T12:34:49+00:00 May 28th, 2013|Core|0 Comments

Privacy Irrelevance?

Another season and another Digital Hollywood ended yesterday and is officially in the books. While there were a couple of recurring themes - social, Netflix, Big Data, social and social - one of the larger "Eureka" moments was the clarity on the idea that debates on privacy and social or browsing are somewhat irrelevant. It is [...]

By | 2016-10-29T12:34:53+00:00 May 3rd, 2013|Core|0 Comments

Automakers Raise The Platform Of Inspiration

Ahhh, Automakers.  I see you did get that email.  You know? The one where it is agreed that the focus in this first quarter of the year should be on inspiration in the commercials. Honda set things off right with the Civic commercial showcasing new innovations and emoting the feeling that things can always be [...]

By | 2016-10-29T12:35:35+00:00 February 6th, 2013|Ruminations|0 Comments

Enough With The “Build It And They Will Come” Mantra!

With the winding down of the Digital Content NewFront (DCNF), one thing is clear - there is a lot of compelling video content.  The question remains - will enough people find it? Online/Mobile video providers are not the only ones confronting this dilemma. A multitude of options are available for audiences of all shapes, sizes, colors, etc. [...]

By | 2016-10-29T12:41:05+00:00 April 30th, 2012|Core|0 Comments

HBO Presents Their Own Smart Freemium Model

In the past, HBO was able to drive subscriptions for their services based on the fact that they were a special premium product. Whether through buzz about their shows, awards their shows garnered, or the enabling of a few days a year of allowing users to sample their content, they were able to drive subscribers.  Now that [...]

By | 2016-10-29T12:41:45+00:00 April 13th, 2012|Ruminations|0 Comments