/Tag: Content

Defining User Experience Within Audience Development

Audience Development requires a different perspective on User Experience. Traditionally, User Experience relates to what the user or customer will experience when interacting with a product, but the key factor of Audience Development extends the idea to a larger conceit of the experience from all touch-points with a brand or product - what we refer [...]

8 Examples How To Build Brands Through Audience Participation

Where it was once taboo to allow normal folks to play with and publish content based on a brand's product, the opposite now stands when looking at a key factor of Audience Development. It wasn't too long ago that brands might have shuddered if their IP was manipulated in a way like Wacky Packages did, [...]

By |2016-10-29T12:33:22+00:00August 19th, 2015|Brand Experience, Core, Social Media, Strategy|0 Comments

Transcending The Pitch And Becoming The Lifestyle

The delineation of Lifestyle Brands as a separate vertical is odd to me.  Its hard to think of "lifestyle brands" that don't retain a product at its core. Some examples of lifestyle brands - to me - are: Nike, Gatorade, Coca-Cola/Pepsi, and some could argue Apple or Facebook. You could arguably suggest that Livestrong at [...]

By |2016-10-29T12:34:49+00:00May 28th, 2013|Core|0 Comments

Privacy Irrelevance?

Another season and another Digital Hollywood ended yesterday and is officially in the books. While there were a couple of recurring themes - social, Netflix, Big Data, social and social - one of the larger "Eureka" moments was the clarity on the idea that debates on privacy and social or browsing are somewhat irrelevant. It is [...]

By |2016-10-29T12:34:53+00:00May 3rd, 2013|Core|0 Comments

Enough With The “Build It And They Will Come” Mantra!

With the winding down of the Digital Content NewFront (DCNF), one thing is clear - there is a lot of compelling video content.  The question remains - will enough people find it? Online/Mobile video providers are not the only ones confronting this dilemma. A multitude of options are available for audiences of all shapes, sizes, colors, etc. [...]

By |2016-10-29T12:41:05+00:00April 30th, 2012|Core|0 Comments

HBO Presents Their Own Smart Freemium Model

In the past, HBO was able to drive subscriptions for their services based on the fact that they were a special premium product. Whether through buzz about their shows, awards their shows garnered, or the enabling of a few days a year of allowing users to sample their content, they were able to drive subscribers.  Now that [...]

By |2016-10-29T12:41:45+00:00April 13th, 2012|Ruminations|0 Comments