//Tag:Digital

Tools For Maintaining The Brand Heat

One of the challenges any Marketing (and specifically the digital team) run into is the education of the entire staff about what's new and exciting.  It's even more challenging to move beyond the listing and explanation of platforms to how the brand is meant to utilize each. The Campbell's soup team is getting some press [...]

By | 2016-10-29T12:34:31+00:00 July 15th, 2013|Core|0 Comments

Leaders Of Media Will Get It And The Rest Will Be Pushing Buttons

Over the past couple of days, there's been many good panels taking place at the Spring Digital Hollywood conference in Marina del Rey. I believe I heard the conference's organizer, Victor Harwood, mention that there were over 600 participants through around five or six concurrent program lines (such as the Variety Entertainment and Technology, Connected TV - Hollywood Alliance, [...]

By | 2016-10-29T12:41:03+00:00 May 2nd, 2012|Core|0 Comments

Enough With The “Build It And They Will Come” Mantra!

With the winding down of the Digital Content NewFront (DCNF), one thing is clear - there is a lot of compelling video content.  The question remains - will enough people find it? Online/Mobile video providers are not the only ones confronting this dilemma. A multitude of options are available for audiences of all shapes, sizes, colors, etc. [...]

By | 2016-10-29T12:41:05+00:00 April 30th, 2012|Core|0 Comments

ESPN Can Second-Screen My Life!

As part of an article about the possibility for networks co-opting event rights - like NBC's Olympic coverage this Summer - without paying a penny, ESPN's EVP of multimedia sales told Adweek, "We want to see ESPN as a second screen for all sports. We know we have a lot of companion [mobile] usage even when [...]

By | 2016-10-29T12:41:47+00:00 April 12th, 2012|Ruminations|0 Comments

The Frugal Gourmet of Marketing for HUNGER GAMES

In case you didn't know, the much-anticipated film, THE HUNGER GAMES, opens today. And the buzz is not just about the film but how well its been marketed at a reported cost that is less than half of the recent blockbusters. Though Jeff Smith (of Frugal Gourmet cookbook and cooking show fame) had nothing to [...]

By | 2016-10-29T12:42:43+00:00 March 23rd, 2012|Core|0 Comments