There may be no other entertainment property that can match Sports' ability to trade on both nostalgia and hope. Politicians may hope that they can - perhaps they have to work a lot harder to convince their fans that, however bad they were the year before, there is a chance they might become better. For [...]
The buzz surrounding next week's Consumer Electronics Show in Las Vegas is about many things - from the replacement of Microsoft as the Keynote to connected home solutions to the introduction of even larger TVs that may still take a while to make it to market. Scarlet Strategic and Scarlet Terrier Productions are proud to [...]
After a ten-day blackout of Viacom-owned cable networks on DirecTV, the sides finally announced this morning that they have come to an agreement. It may be a while before it is absolutely clear what the real impact of this standoff was. During the blackout, there were measurable elements that fluctuated but the real ramifications could be [...]
Media As more and more people are surfing the internet through their smartphones or tablets, the optimal serving of assets specific to that platform becomes more important. There are some who default to a mobile version and some who just provide the website as you would see it through a computer browser. Others provide [...]
Too often, a campaign will be launched that seems to have just been executed in order to tick a "Location Based" event box. In the case of a campaign from a few months ago in Brazil, they seem to have hit the nail on the head by offering a truly relatable experience for all who [...]
At the Milken Institute Global Conference in Los Angeles last week, Lionsgate's CEO, Jon Feltheimer responded to a question with the statement that studios will likely be spending less on television ads and more on digital promotion in the future. Whether that full shift takes place in a few years or a decade, I don't know. But the shift has [...]
Amid the beginning of the dot-com lunacy at the turn of the millennium, a company called Digital Entertainment Network (den.net) formed as an online channel for original content. They were positioning themselves to be a form of competition for the traditional broadcast and cable outlets - programming niche original content for youth to access through their computers. [...]
International CES 2012 brought on a bunch of questions about relevancy. If you sell electronics, it must be invaluable. If you are looking at what's coming out to help with communications, information and entertainment - its always a mixed bag. With how much there was to see, I'm sure I missed a few goodies, but here's some [...]
The organizers of CES claim to cover what amounts to 37 football fields for the annual conference and my feet are complaining enough that it seems like it was even more. There were certainly enough eye-popping presentations in the main hall - where all the heavy-hitters were - but a lot of solid elements were found [...]
Wrecking is too strong of a word here as the film has hit the $1MM mark domestically and $180MM globally, but one has to wonder if the marketing was too cute with either listing Christmas or no date on all in its outdoor print for ALVIN AND THE CHIPMUNKS: CHIPWRECKED in the US. The images looked [...]