Home/Tag:Equinox

Racist or Borderline Brilliant?

Last night, while doing some insomnia-induced Facebook feed flipping, I came across a piece of Equinox Gym's "Commit To Something" campaign as a sponsored ad. It showed up in my feed because 6 of my Friends "like" Equinox. My eyebrows were raised by seeing a bunch of white folks with somewhat unimpeachable looks being touted by [...]

By | 2016-10-29T12:32:27+00:00 January 12th, 2016|Brand Experience, Marketing, Social Media, Strategy|0 Comments

The Bastardization of Exclusivity

Perhaps its a sign of the times. People take a whiff of exclusivity and get a contact high. Sadly, the bar has continued to drop on what makes up exclusivity.  Just today,  two nicely packaged letters came in the mail.  One read "An Exclusive Invitation" and the other had "You're Invited" printed nicely under the [...]

By | 2016-10-12T21:04:41+00:00 September 19th, 2011|Core|0 Comments