/Tag: ESPN

ESPN Can Second-Screen My Life!

As part of an article about the possibility for networks co-opting event rights - like NBC's Olympic coverage this Summer - without paying a penny, ESPN's EVP of multimedia sales told Adweek, "We want to see ESPN as a second screen for all sports. We know we have a lot of companion [mobile] usage even when [...]

By |2016-10-29T12:41:47+00:00April 12th, 2012|Ruminations|0 Comments

MTV Shows a Sexy Model for Web Events

It's rare to see a media outlet that does not either create exclusive shorts or post highlights for web and mobile in order to support on-air properties.  It's even rarer to see a media outlet putting all their eggs in the online basket in the hopes of generating more buzz for the channel or brand.  [...]

By |2016-10-12T21:04:37+00:00November 9th, 2011|Ruminations|0 Comments