//Tag:Execution

5 Facts That Affect GREAT Social

Holiday Inn Express has just gotten past the hump of their nine city, SelfiePancake Express truck tour and there's already a few pieces of learning to be gained from this strong social content event. Signing Rob Riggle as the "Creative Director" for this campaign touting Holiday Inn Express' newly launched 60-second pancake maker that includes [...]

By | 2016-10-29T12:33:02+00:00 September 24th, 2015|Brand Experience, Marketing, Social Media, Strategy|2 Comments

Mapping The Cost Of Innovation

Many companies claim that they place an emphasis on innovation - and to a point, they are delivering - but when it comes specifically to marketing and buzz generation, companies set themselves up to fail in the innovation category. Sure.  They may execute a campaign that utilizes a new technology or create a video that [...]

Navigating The Cost Of Innovation

It's a new year and we are all on the continued lookout for things new and innovative. The Consumer Electronics Show (CES 2014) kicks off every year with many promises of innovation and they often deliver. Walking those halls provides a course in one way to look at innovation - which we'll delve further into [...]

By | 2016-10-29T12:34:11+00:00 January 2nd, 2014|Core, Ruminations|0 Comments

Beckham and H&M’s Tighty Whities Draw Event Marketing To The Cliffs Edge

H&M has just brought tighty whities to huge heights with their latest marketing event - projecting David Beckham images in various underwear products on the White Cliffs of Dover. The interesting part of it is that the stunt is the draw and not, necessarily, the execution or actual impressions. In this case, the brand presented a nice marketing [...]

By | 2016-10-29T12:39:40+00:00 August 5th, 2012|Ruminations|0 Comments

Spectacular Out Of Home Opportunities Optimize Success Or Confusion

With the further development of Out-Of-Home (OOH) advertising due to technology and placement advances, there are certainly some eye-opening executions popping up in malls and on roadways.  The thing is, they don't always make sense - even if they are being leveraged in the best way.  In the past few weeks, we've seen some interesting [...]

By | 2016-10-29T12:43:47+00:00 March 1st, 2012|Core|0 Comments