//Tag:Innovation

If All Screens Are TVs, What Then?

Last week, the Television Academy of Arts and Sciences announced that they would be awarding prestigious Emmy Awards in an expansion of the short-form series category. The deeper explanation of categories and requirements is: The Emmys has expanded the short-form series awards to four categories: comedy or drama; variety; reality/non-fiction; and animation. Series must have a minimum of six episodes with an average [...]

Seeing The Future Sometimes Only Needs Looking Under The Hood

Some (or most) news blurbs deserve (or require) more big-picture consideration than what is immediately prevalent on the surface. Coverage of GM's investment of $500M in Lyft is just one example. While part of GM's hoped-for returns is based on the opportunity for providing fleet cars for Lyft's services, a more "sexy" consideration is the [...]

Mapping The Cost Of Innovation

Many companies claim that they place an emphasis on innovation - and to a point, they are delivering - but when it comes specifically to marketing and buzz generation, companies set themselves up to fail in the innovation category. Sure.  They may execute a campaign that utilizes a new technology or create a video that [...]

The Value of CES For Marketers

The growth and breadth of items showcased annually at CES has led to the attendance of more than sellers of electronics - it's caused an ever-growing onslaught of entertainment marketing folks to jet over to Vegas. Wayne Friedman of MediaPost questioned the value for marketing executives attending and I responded in the comments, but I [...]

By | 2016-10-29T12:34:08+00:00 January 16th, 2014|Core|0 Comments

Navigating The Cost Of Innovation

It's a new year and we are all on the continued lookout for things new and innovative. The Consumer Electronics Show (CES 2014) kicks off every year with many promises of innovation and they often deliver. Walking those halls provides a course in one way to look at innovation - which we'll delve further into [...]

By | 2016-10-29T12:34:11+00:00 January 2nd, 2014|Core, Ruminations|0 Comments

The X Factor Of Being Heard

  Sometimes, you see a technology that is extremely cool and can't wait for it to hit the market. And sometimes, you see something like Headphone:X from DTS that feels more like a pipe-dream that leads you to imagine where it might make the most sense. Could this X-Factor ever really be heard by more [...]

By | 2016-10-29T12:34:38+00:00 June 24th, 2013|Core|0 Comments

Has Apple Gone Too Far In Their Packaging?

As we know, Apple has established itself as the preeminent purveyors of great technology design.  They have that strong history of not only making great hardware and operating systems, they make them actually look great. It's no coincidence that their competitors have borrowed from some of those designs.  While some have gotten close on product [...]

By | 2016-10-29T12:34:40+00:00 June 17th, 2013|Ruminations|0 Comments

The End Of Search?

A version of the end of Search is what Google's Amit Singhal presented at Google I/O. And, while the implications can certainly scare or annoy many, there are just as many that are excited about its implications. But, there are considerably fewer who can begin to fully comprehend the possibilities. Of those few, I can bet [...]

By | 2016-10-29T12:34:52+00:00 May 17th, 2013|Ruminations|0 Comments

Privacy Irrelevance?

Another season and another Digital Hollywood ended yesterday and is officially in the books. While there were a couple of recurring themes - social, Netflix, Big Data, social and social - one of the larger "Eureka" moments was the clarity on the idea that debates on privacy and social or browsing are somewhat irrelevant. It is [...]

By | 2016-10-29T12:34:53+00:00 May 3rd, 2013|Core|0 Comments

When World Mobile Congress Drops The Gavel, Scarlet Strategic Is There

Though I don't believe the Mobile World Congress actually drops the gavel, when it does "fall" next week in Barcelona, Scarlet Strategic/Scarlet Terrier Productions will be there. Continuing with the success from CES, the Mall Wall and Cloud-Connected Table that is presented as part of the ngConnect program will be shown in Alcatel-Lucent's booth. Even [...]

By | 2016-10-29T12:35:30+00:00 February 22nd, 2013|Core|0 Comments