//Tag:Innovation

Automakers Raise The Platform Of Inspiration

Ahhh, Automakers.  I see you did get that email.  You know? The one where it is agreed that the focus in this first quarter of the year should be on inspiration in the commercials. Honda set things off right with the Civic commercial showcasing new innovations and emoting the feeling that things can always be [...]

By | 2016-10-29T12:35:35+00:00 February 6th, 2013|Ruminations|0 Comments

Scarlet Strategic At CES 2013 – Showcasing Cloud Based Connectivity Innovation

The buzz surrounding next week's Consumer Electronics Show in Las Vegas is about many things - from the replacement of Microsoft as the Keynote to connected home solutions to the introduction of even larger TVs that may still take a while to make it to market. Scarlet Strategic and Scarlet Terrier Productions are proud to [...]

By | 2016-10-29T12:35:44+00:00 January 4th, 2013|Core|1 Comment

Packaging And What Nots

Just a few quick hits... SOUP & WARHOL Campbell's Soup is effectively double-dipping into the oeuvre of Warhol's "32 Campbell's Soup Cans" by trying to generate a buzz about the pieces of art that were created 50 years ago.  They have released four limited edition cans in Target Stores commemorating the release of those prints [...]

By | 2016-10-29T12:39:26+00:00 September 4th, 2012|Ruminations|0 Comments

Leaders Of Media Will Get It And The Rest Will Be Pushing Buttons

Over the past couple of days, there's been many good panels taking place at the Spring Digital Hollywood conference in Marina del Rey. I believe I heard the conference's organizer, Victor Harwood, mention that there were over 600 participants through around five or six concurrent program lines (such as the Variety Entertainment and Technology, Connected TV - Hollywood Alliance, [...]

By | 2016-10-29T12:41:03+00:00 May 2nd, 2012|Core|0 Comments

Apple Changing Direction With Celebrities in Ads? That’s Funny…

Often, our memories escape us when thinking about our beloved brands.  Certainly, some commercials and jingles that we've seen for brands will be etched clearly in our memories.  For others, that might not be the case.  Perhaps that's why - as Apple's better-than-expected quarterly earnings announcement continued the upward climb of its stock price - the buzz of [...]

By | 2016-10-29T12:41:15+00:00 April 26th, 2012|Ruminations|0 Comments