/Tag:Integrated Marketing

The Path to Success In The Face Of Ad-Blocking Technology

Many publishers and planners alike are lamenting the adoption of ad-blocking technology and the growth in its use by consumers. Even with the race to the lower end of costs per impression/action/conversion/whatever, there are strong revenue models in place where many businesses are reliant on those traditional methods for survival. The thing is, there's a [...]

By | 2016-10-29T12:33:12+00:00 September 10th, 2015|Brand Experience, Management, Marketing, Paid Media, Strategy|0 Comments

Can Unilever and NBCU Deliver the Best Integrated Campaign Ever?

Unilever and NBC Universal timed their announcement of what may turn out to be the biggest integrated marketing program we've seen tied to television to launch Unilever's new hair-care product, Clear Scalp & Hair Therapy.  Unilever has hit some transmedia home runs before as seen with their Dove "campaign for Real Beauty" and this partnership with [...]

By | 2016-10-29T12:40:46+00:00 May 15th, 2012|Core|0 Comments