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Don’t Let Your Brand Name Fall Flat On Your Audience

Often, there's a name that really sticks among the founders of the company. There's a ring to it... It makes people smile... It seems obviously right... Or, frequently, in these times, the cute omission of vowels in a product name is just plain cool. Unfortunately, some of those names get lost in translation. The BBC's [...]

By | 2016-10-29T12:32:50+00:00 December 1st, 2015|Brand Experience, Core, Marketing|0 Comments