//Tag:Media

VidCon Teases Keys to Engagement in a Shifting Marketplace

John Green Presenting the VidCon 2015 Industry Opening Keynote Attending a conference like VidCon can wear a person out - especially if the person is not the predominant target. With the majority of attendees being teens and pre-teens that are exceedingly enthusiastic about the YouTube celebrities, it's far to easy to overlook what [...]

Transcending The Pitch And Becoming The Lifestyle

The delineation of Lifestyle Brands as a separate vertical is odd to me.  Its hard to think of "lifestyle brands" that don't retain a product at its core. Some examples of lifestyle brands - to me - are: Nike, Gatorade, Coca-Cola/Pepsi, and some could argue Apple or Facebook. You could arguably suggest that Livestrong at [...]

By | 2016-10-29T12:34:49+00:00 May 28th, 2013|Core|0 Comments

Native Advertising By Any Other Name

While reading an interview in Forbes with former NY Times Editor, Bill Keller, there was a feeling of deja vu - or at least just the feeling we've seen this all before.  The interview was wrapped in the blanket of technology and how that's affected traditional media stalwarts like the NY Times.  One of the [...]

By | 2016-10-29T12:35:18+00:00 March 18th, 2013|Ruminations|0 Comments

Scarlet Strategic At CES 2013 – Showcasing Cloud Based Connectivity Innovation

The buzz surrounding next week's Consumer Electronics Show in Las Vegas is about many things - from the replacement of Microsoft as the Keynote to connected home solutions to the introduction of even larger TVs that may still take a while to make it to market. Scarlet Strategic and Scarlet Terrier Productions are proud to [...]

By | 2016-10-29T12:35:44+00:00 January 4th, 2013|Core|1 Comment

Hey Wendy’s, Where’s The Beef!?

It is now nearly two months after the Wendy's fast food chain announced that it was updating its branding and environment.  Wendy's had coverage and articles all over  though they knew they weren't changing over until March of 2013. Its understandable that changeovers cannot happen with the snap of a finger. But, did they have [...]

By | 2016-10-29T12:39:01+00:00 December 6th, 2012|Ruminations|0 Comments

Lacking Vision and Strategy, Everyone Witnessed the Hemmorhaging While Waiting For Others To Act

On the heels of Advertising Week and all of the feel-good excitement it generates, the feeling intensified that there's too much mis-directed emphasis in digital media.  The reasons for this could be due to digital media's "youth," but I'm worried it's based more on lack of vision or creativity. Far too often, the take-aways from large events or [...]

By | 2016-10-29T12:39:19+00:00 October 10th, 2012|Core|0 Comments

NBC News’ Confusing Destruction of Demographics

I've been quite bullish on the need to move away from straight demographics in marketing and media from some time.  And I haven't been alone.  We see in research that a person's age or sex isn't always the best marker of what the consumer is interested in.  Even some products that historically might have been [...]

By | 2016-10-29T12:39:23+00:00 October 5th, 2012|Core|0 Comments

Off-Color Spots Find A Home On The Internet

More brands and agencies are finding that the opportunity to generate video views cheaply online are only part of the equation.  The online video platform is allowing marketers the opportunity to present some targeted creative that might have otherwise been considered out of bounds and accesses a new audience.  A case in point is Ragu's [...]

By | 2016-10-29T12:39:29+00:00 August 28th, 2012|Core|0 Comments

It Sucks When You Stop Showing Up To The Party And Nobody Cares

After a ten-day blackout of Viacom-owned cable networks on DirecTV, the sides finally announced this morning that they have come to an agreement. It may be a while before it is absolutely clear what the real impact of this standoff was. During the blackout, there were measurable elements that fluctuated but the real ramifications could be [...]

By | 2016-10-29T12:39:49+00:00 July 20th, 2012|Ruminations|0 Comments