//Tag:MediaPost

The Best Brand Social Communication

Far too many brands fail by using social as arms of their PR team - where they announce and tell rather than join in a conversation. The reality is that probably less than 10% are doing their brand communication on social effectively. MediaPost's post on Sprout Social's recent study of brand response to their audience [...]

By | 2016-10-29T12:33:07+00:00 September 16th, 2015|Brand Experience, Core, Marketing, Social Media, Strategy|0 Comments

Sound Strategy Can Leverage Fumbles Into Wins For Smart Companies

Too often, sports fans get upset when their opponent wins by way of a fumble recovery or one good play that enables a close victory. They exhort, "they were lucky!' Or, "it was just a lucky bounce." But the real truth is that the opposing team was just well prepared.  How many times are there [...]

By | 2016-10-29T12:33:24+00:00 August 13th, 2015|Brand Experience, Core, Management, Marketing, Strategy|0 Comments

The Value of CES For Marketers

The growth and breadth of items showcased annually at CES has led to the attendance of more than sellers of electronics - it's caused an ever-growing onslaught of entertainment marketing folks to jet over to Vegas. Wayne Friedman of MediaPost questioned the value for marketing executives attending and I responded in the comments, but I [...]

By | 2016-10-29T12:34:08+00:00 January 16th, 2014|Core|0 Comments

Lessons From SXSW About Authenticity

At the SXSW Tech Conference, downtown Austin was flush with participants pitching their products and more people clamoring for and chasing insights into those products and more. Steve Smith points to the search for Authenticity in his MediaPost blog - Chasing Authenticity At SXSW.  While he was talking about Authenticity in relation to products and their [...]

By | 2016-10-29T12:35:23+00:00 March 14th, 2013|Ruminations|0 Comments

NBC News’ Confusing Destruction of Demographics

I've been quite bullish on the need to move away from straight demographics in marketing and media from some time.  And I haven't been alone.  We see in research that a person's age or sex isn't always the best marker of what the consumer is interested in.  Even some products that historically might have been [...]

By | 2016-10-29T12:39:23+00:00 October 5th, 2012|Core|0 Comments

JCPenney Gets The Buzz But Misses The Point

Sarah Mahoney might have incorrectly or unfairly categorized JCPenney's newest ad as pandering to the Right in her recent MediaPost entry.  Whether it is, in fact, the company's attempt to counter any backlash that they have received from their same-sex marriage ads or not, they might be doing more damage than good - due to [...]

By | 2016-10-29T12:39:59+00:00 July 5th, 2012|Core|0 Comments

HBO Presents Their Own Smart Freemium Model

In the past, HBO was able to drive subscriptions for their services based on the fact that they were a special premium product. Whether through buzz about their shows, awards their shows garnered, or the enabling of a few days a year of allowing users to sample their content, they were able to drive subscribers.  Now that [...]

By | 2016-10-29T12:41:45+00:00 April 13th, 2012|Ruminations|0 Comments

Movie Exhibitors Are Missing The Point

Movie exhibition is a peculiar thing when it comes to responsibility for advertising to drive business. In most other verticals, the responsibility for driving consumer traffic is placed on the store, outlet or platform where the product can be consumed.  Brands do their own bit of communication and advertising, but there is a wholly separate set [...]

By | 2016-10-29T12:43:02+00:00 March 16th, 2012|Ruminations|0 Comments

The Power Of A Facebook Like and the Blurring Line Between User Content and Advertising Blurs Further

Have you ever had a party where you invite a new friend who doesn't know any of your friends and a few weeks later, this new friend is spending a lot of time with your friends? Facebook's Sponsored Stories are about to become many of those new friends that insert themselves in your friend's lives [...]

By | 2016-10-12T21:04:33+00:00 December 21st, 2011|Ruminations|0 Comments