If All Screens Are TVs, What Then?

Last week, the Television Academy of Arts and Sciences announced that they would be awarding prestigious Emmy Awards in an expansion of the short-form series category. The deeper explanation of categories and requirements is: The Emmys has expanded the short-form series awards to four categories: comedy or drama; variety; reality/non-fiction; and animation. Series must have a minimum of six episodes with an average [...]

Whipping Products Together To Form A Fan Frenzy

There's not much that's truly original nowadays.  While titles of shows and movies may change, their stories are quite often very similar to something you've seen before.  Games and toys are generally revamps of items that have been around for decades (or even centuries).  And, if you check out fashion, there is an uncanny bit [...]

By |2016-10-29T12:39:34+00:00August 20th, 2012|Ruminations|0 Comments

Hulu and Partners Score with AdZone

As we've seen in this year's exciting NFL postseason, its extremely challenging to get to the big game - the Super Bowl. It could be as simple as a young player filling in for the injured regular and turning the ball over or a seasoned veteran just flat-out missing a chip-shot field goal that keeps the [...]

By |2016-10-12T21:04:31+00:00January 25th, 2012|Ruminations|0 Comments

How Do You Force Viewers To See?

While watching an NFL game on DVR, my 3 year-old daughter yelled for me to stop speeding through the commercials.  I can only dream that she actually cared enough about football to be ensconced in what was on the television.  And, any marketer or media planner would be dreaming to think that this was a sign [...]

By |2016-10-12T21:04:37+00:00November 15th, 2011|Ruminations|0 Comments

Marketing Triage?

Near the beginning of the series, TORCHWOOD: MIRACLE DAY, one of the main characters, an ER Doctor, realizes that they have to do a radical change in the way they work the ER - because when nobody can die, triage priorities change in how you treat people. By no means is consumerism making such an [...]

By |2016-10-12T21:04:43+00:00August 15th, 2011|Core|0 Comments

Football Help Us!

DirecTV has launched what could be considered either funny or scary - I'm still trying to figure out.  It's one of those things where completely separate parameters can tip the scale from oddly entertaining to gratingly painfull.  Those separate parameters are controlled by the owners and players of the NFL. Peyton Manning and Eli Manning [...]

By |2016-10-12T21:04:45+00:00July 13th, 2011|Ruminations|0 Comments
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