//Tag:Planning

Has Apple Gone Too Far In Their Packaging?

As we know, Apple has established itself as the preeminent purveyors of great technology design.  They have that strong history of not only making great hardware and operating systems, they make them actually look great. It's no coincidence that their competitors have borrowed from some of those designs.  While some have gotten close on product [...]

By | 2016-10-29T12:34:40+00:00 June 17th, 2013|Ruminations|0 Comments

Transcending The Pitch And Becoming The Lifestyle

The delineation of Lifestyle Brands as a separate vertical is odd to me.  Its hard to think of "lifestyle brands" that don't retain a product at its core. Some examples of lifestyle brands - to me - are: Nike, Gatorade, Coca-Cola/Pepsi, and some could argue Apple or Facebook. You could arguably suggest that Livestrong at [...]

By | 2016-10-29T12:34:49+00:00 May 28th, 2013|Core|0 Comments

Automakers Raise The Platform Of Inspiration

Ahhh, Automakers.  I see you did get that email.  You know? The one where it is agreed that the focus in this first quarter of the year should be on inspiration in the commercials. Honda set things off right with the Civic commercial showcasing new innovations and emoting the feeling that things can always be [...]

By | 2016-10-29T12:35:35+00:00 February 6th, 2013|Ruminations|0 Comments

JELL-O Takes Their Best Shot At 12.21.12

As it has become simpler (and quicker) to produce commercials and place them, we have begun to see many campaigns that are launching to coincide with specific events.  What might have once been considered a waste of money are now considered the norm - whether they are a waste of money or not.  With the [...]

By | 2016-10-29T12:35:49+00:00 December 21st, 2012|Core|0 Comments

NBC News’ Confusing Destruction of Demographics

I've been quite bullish on the need to move away from straight demographics in marketing and media from some time.  And I haven't been alone.  We see in research that a person's age or sex isn't always the best marker of what the consumer is interested in.  Even some products that historically might have been [...]

By | 2016-10-29T12:39:23+00:00 October 5th, 2012|Core|0 Comments

Leaders Of Media Will Get It And The Rest Will Be Pushing Buttons

Over the past couple of days, there's been many good panels taking place at the Spring Digital Hollywood conference in Marina del Rey. I believe I heard the conference's organizer, Victor Harwood, mention that there were over 600 participants through around five or six concurrent program lines (such as the Variety Entertainment and Technology, Connected TV - Hollywood Alliance, [...]

By | 2016-10-29T12:41:03+00:00 May 2nd, 2012|Core|0 Comments

In Digital Media, Old School’s Not Where Its At

I Like MediaMind. I really do. They have been tremendous partners in assisting me in numerous game-breaking marketing executions over the years.  The ability to pull off some really cool things in the media space is helped greatly by their drive for trying new things and pushing the boundaries for rich media. That's why I [...]

By | 2016-10-29T12:41:59+00:00 April 9th, 2012|Core|0 Comments

Proliferation of Second-Screen Screams Entertainment

I would be so baffled if I didn't have any idea about the entertainment industry. The intriguing issue - which makes that much more sense when knowing how the industry works - is related to second-screen Apps and their proliferation. What strikes me as typical entertainment game-play is the fact that, while Twentieth Century Fox's FX [...]

By | 2016-10-29T12:42:14+00:00 April 4th, 2012|Core|0 Comments