The Growth Of Disrespect Between Two Ferns?

With over 12 Million views in about a day, there is no doubt that President Barack Obama's appearance on Zach Galifianakis' BETWEEN TWO FERNS was a bold move by a savvy Administration. The Administration has always been forward-thinking and intelligent in the way they have reached out to a connected generation. Until Ellen's Tweet during the [...]

By | 2016-10-29T12:33:58+00:00 March 12th, 2014|Ruminations|0 Comments

The Growing Pains Of Vision

Last week, NPR ran a piece on the challenges that JC Penney is facing while they shift the way they do business under (relatively) new CEO, Ron Johnson. While listening, it brought to mind some of the factors we often deal with when working with clients, management, and teams to institute new programs, processes and [...]

By | 2016-10-29T12:35:25+00:00 March 7th, 2013|Ruminations|0 Comments

Komen Should Have Kept A Closer Eye On The Core

There was finally an organization or event that was able to generate a buzz that matched the Super Bowl in its big week.  Unfortunately, the buzz was for so many of the wrong reasons and it will be a while before we can understand the true fallout effects.  While there was talk of which team would [...]

By | 2016-10-12T21:04:30+00:00 February 6th, 2012|Core|0 Comments

A Twitter Account’s Legal Questions Lead to Ground Rules for Social Branding

A legal story that broke last week in reference to a Twitter account and its ownership brings up some interesting questions about how brands and companies should consider or engage Twitter - or perhaps all of social media.  The specific lawsuit that was written about in outlets like the New York Times and BBC focuses on [...]

By | 2016-10-12T21:04:32+00:00 January 4th, 2012|Core|0 Comments

Digging Under The Shady Surface of Tracking IQ

In what is most likely just the tip of the iceberg, last week saw some serious drama play itself out between a mobile tracking company, Carrier IQ, and a security researcher, Trevor Eckhart.  The software is used by a number of mobile carriers on a number of mobile phones to track information that the company says help [...]

By | 2016-10-12T21:04:36+00:00 December 5th, 2011|Ruminations|0 Comments

Dear Forever 21, Please Take Notes On A Way To Manage Adversity

In a brilliant PR (err, News) move, the retailer, Abercrombie & Fitch has launched its first salvo against the use of its brand by the MTV's Jersey Shore cast. They have effectively made the public offer to Michael "The Situation" Sorrentino that they will pay him to stop wearing their clothes.  The fact that the brand's target audience is exactly [...]

By | 2016-10-12T21:04:43+00:00 August 18th, 2011|Core|0 Comments

We See The Future And It Ain’t So Far Away

The following campaign blurb was really exciting until the third line where it describes throwing a consumer on the top of a van: The makers of Stride gum will go to extreme lengths to have consumers upgrade to Stride 2.0. Stride's CEO, a human billboard at a mall, accosts a consumer unwilling to upgrade his gum. The CEO hops on [...]

By | 2016-10-12T21:04:48+00:00 June 22nd, 2011|Core|0 Comments