Another season and another Digital Hollywood ended yesterday and is officially in the books. While there were a couple of recurring themes - social, Netflix, Big Data, social and social - one of the larger "Eureka" moments was the clarity on the idea that debates on privacy and social or browsing are somewhat irrelevant. It is [...]
Just a few quick hits... SOUP & WARHOL Campbell's Soup is effectively double-dipping into the oeuvre of Warhol's "32 Campbell's Soup Cans" by trying to generate a buzz about the pieces of art that were created 50 years ago. They have released four limited edition cans in Target Stores commemorating the release of those prints [...]
Following on yesterday's entry about Facebook's Timeline and that old adage of history repeating itself, I feel like I am back in the end of the 20th century when it comes to assumptions and inconveniences laid before online and mobile users. While much debate and consideration of best practices led to companies switching to Opt-In [...]
Can you imagine if your favorite local store, restaurant or bar were to go through an overhaul each year? They might have the same items, but decide to change the entire layout of the place. Or, they maintain the design and change from a breakfast-all-day place to sandwiches only. Perhaps they decide that they will make people enter [...]
In what is most likely just the tip of the iceberg, last week saw some serious drama play itself out between a mobile tracking company, Carrier IQ, and a security researcher, Trevor Eckhart. The software is used by a number of mobile carriers on a number of mobile phones to track information that the company says help [...]
Sometimes, something so cool is handled in such a way that it just feels so wrong. On Black Friday, two malls - one in California and one in Virginia - ran a test using a new product from Path Intelligence. The product, FootPath, enables tracking of people and tendencies in a physical location to better understand [...]
A mantra among social marketing mavens is Relevancy and Authenticity. The message does not mean a thing if it doesn't use those elements - and perhaps a few more - to engage or connect with the members of the community. But what if the community is being joined - rightfully or not - by the youth that might [...]
With all the buzz about Google acquiring Motorola Mobility, a lot has focused on the patents Google acquires and also on the set-top boxes. What could be of key import is the set-top box. Certainly, the patents have both short and long-term value, but their value is already known. Depending on how Google moves forward [...]
Sort of following along the lines of yesterday's post - have recent trends and technological advances caused us to become less effective in marketing and the opportunities or choices available? It used to be that a commercial could run during a Broadcast Television Primetime Show and you knew the basic demos. Not every commerical would be relevant or [...]
How long will Facebook continue to develop and institute new developments that cause irreparable harm for all others in the digital space? I get it, at this point, we need Facebook as they have developed an unrivaled platform for social media. But there are risks to others - both businesses and individuals - that are causing quite a [...]