//Tag:Promotion

Wonka Taught My 4-yo Everything About Marketing

So, maybe there's no truth in my daughter learning anything about marketing while watching the 1971 Gene Wilder version of WILLY WONKA AND THE CHOCOLATE FACTORY, but there was certainly compelling content that could lead to a dissertation for anyone who cares to share on their way to a marketing degree. Though one of my [...]

By | 2016-10-29T12:34:44+00:00 June 3rd, 2013|Core|0 Comments

Transcending The Pitch And Becoming The Lifestyle

The delineation of Lifestyle Brands as a separate vertical is odd to me.  Its hard to think of "lifestyle brands" that don't retain a product at its core. Some examples of lifestyle brands - to me - are: Nike, Gatorade, Coca-Cola/Pepsi, and some could argue Apple or Facebook. You could arguably suggest that Livestrong at [...]

By | 2016-10-29T12:34:49+00:00 May 28th, 2013|Core|0 Comments

Don’t Fall Into The One Size Fits All Strategy Trap

At the Milken Institute Global Conference in Los Angeles last week, Lionsgate's CEO, Jon Feltheimer responded to a question with the statement that studios will likely be spending less on television ads and more on digital promotion in the future. Whether that full shift takes place in a few years or a decade, I don't know.  But the shift has [...]

By | 2016-10-29T12:40:56+00:00 May 8th, 2012|Core|0 Comments

Would You Do All You Can Do to Provide the Intel on Ultrabooks?

There have been numerous out of home executions created by brands to promote a product while also providing easy content creation for other media. Intel is just one of the latest to bring some interesting executions to the public.  Taking place in Asia/Pacific, Intel is trying to create additional awareness about Ultrabooks, the new lightweight, [...]

By | 2016-10-29T12:42:54+00:00 March 20th, 2012|Core|0 Comments

Steve Martin and the Tao of Twitter

When Twitter first started coming on, it seemed like it was yet another opportunity for people that feel their every action needs to be shared with the world to share every little action with the word.  Thankfully, people are limited to 140 characters so that there is some sort of art to writing the tweets. [...]

By | 2016-10-29T12:43:07+00:00 March 15th, 2012|Core|0 Comments

Was Discovery’s Penguin Execution A Gimmick For The Birds?

Tapping into lovers of Penguins might provide a hardcore audience, but whether it will generate buzz and a large audience for a television series remains to be seen.  Discovery has launched its digital campaign around its upcoming seven-part series, FROZEN PLANET, with a penguin-centric core.  Beginning yesterday and through the month of April, they will [...]

By | 2016-10-29T12:43:42+00:00 March 2nd, 2012|Core|0 Comments