Home/Tag:Revenue

The Path to Success In The Face Of Ad-Blocking Technology

Many publishers and planners alike are lamenting the adoption of ad-blocking technology and the growth in its use by consumers. Even with the race to the lower end of costs per impression/action/conversion/whatever, there are strong revenue models in place where many businesses are reliant on those traditional methods for survival. The thing is, there's a [...]

By | 2016-10-29T12:33:12+00:00 September 10th, 2015|Brand Experience, Management, Marketing, Paid Media, Strategy|0 Comments

VidCon Teases Keys to Engagement in a Shifting Marketplace

John Green Presenting the VidCon 2015 Industry Opening Keynote Attending a conference like VidCon can wear a person out - especially if the person is not the predominant target. With the majority of attendees being teens and pre-teens that are exceedingly enthusiastic about the YouTube celebrities, it's far to easy to overlook what [...]

Mapping The Cost Of Innovation

Many companies claim that they place an emphasis on innovation - and to a point, they are delivering - but when it comes specifically to marketing and buzz generation, companies set themselves up to fail in the innovation category. Sure.  They may execute a campaign that utilizes a new technology or create a video that [...]

Showing ReSTRAINt In Outdoor Advertising

FX launched their new series THE STRAIN last night to solid critical response and viewer numbers. With a creative force behind the basic cable series of Guillermo del Toro and Carlton Cuse, it certainly deserves a look.  Unfortunately, at least in Los Angeles and New York, that look was forced upon us in the guise [...]

By | 2016-10-29T12:33:45+00:00 July 14th, 2014|Core|0 Comments

What’s Up With Narrow-Mindedness When Judging Technology Firms?

With the brewing storm of excitement/dismay/wonder surrounding Facebook's acquisition of What's App, the disconnect between expectations for - or public perception about - large conglomerates and new technology business seems to have widened. Much has been discussed about melding What's App into Facebook's interface or bringing advertising into What's App's in or just a Big [...]

By | 2016-10-29T12:34:00+00:00 February 23rd, 2014|Ruminations|0 Comments

HBO Presents Their Own Smart Freemium Model

In the past, HBO was able to drive subscriptions for their services based on the fact that they were a special premium product. Whether through buzz about their shows, awards their shows garnered, or the enabling of a few days a year of allowing users to sample their content, they were able to drive subscribers.  Now that [...]

By | 2016-10-29T12:41:45+00:00 April 13th, 2012|Ruminations|0 Comments

Yahoo! and ABC News Buzzing About Tying The Knot… Or Just Domestic Partners?

Many are quick to downplay Yahoo's relevance as Google and Facebook make large gains in revenue while Yahoo's growth is relatively flat.  They have been working hard to temper the charge from their competitors and announced their latest salvo yesterday by forging a larger partnership with ABC news. Ross Levinsohn, EVP of the Americas at [...]

By | 2016-10-12T21:04:40+00:00 October 4th, 2011|Ruminations|0 Comments