Home/Tag:Social Media

5 Facts That Affect GREAT Social

Holiday Inn Express has just gotten past the hump of their nine city, SelfiePancake Express truck tour and there's already a few pieces of learning to be gained from this strong social content event. Signing Rob Riggle as the "Creative Director" for this campaign touting Holiday Inn Express' newly launched 60-second pancake maker that includes [...]

By | 2016-10-29T12:33:02+00:00 September 24th, 2015|Brand Experience, Marketing, Social Media, Strategy|2 Comments

The Best Brand Social Communication

Far too many brands fail by using social as arms of their PR team - where they announce and tell rather than join in a conversation. The reality is that probably less than 10% are doing their brand communication on social effectively. MediaPost's post on Sprout Social's recent study of brand response to their audience [...]

By | 2016-10-29T12:33:07+00:00 September 16th, 2015|Brand Experience, Core, Marketing, Social Media, Strategy|0 Comments

VidCon Teases Keys to Engagement in a Shifting Marketplace

John Green Presenting the VidCon 2015 Industry Opening Keynote Attending a conference like VidCon can wear a person out - especially if the person is not the predominant target. With the majority of attendees being teens and pre-teens that are exceedingly enthusiastic about the YouTube celebrities, it's far to easy to overlook what [...]

Transcending The Pitch And Becoming The Lifestyle

The delineation of Lifestyle Brands as a separate vertical is odd to me.  Its hard to think of "lifestyle brands" that don't retain a product at its core. Some examples of lifestyle brands - to me - are: Nike, Gatorade, Coca-Cola/Pepsi, and some could argue Apple or Facebook. You could arguably suggest that Livestrong at [...]

By | 2016-10-29T12:34:49+00:00 May 28th, 2013|Core|0 Comments

Privacy Irrelevance?

Another season and another Digital Hollywood ended yesterday and is officially in the books. While there were a couple of recurring themes - social, Netflix, Big Data, social and social - one of the larger "Eureka" moments was the clarity on the idea that debates on privacy and social or browsing are somewhat irrelevant. It is [...]

By | 2016-10-29T12:34:53+00:00 May 3rd, 2013|Core|0 Comments

Automakers Raise The Platform Of Inspiration

Ahhh, Automakers.  I see you did get that email.  You know? The one where it is agreed that the focus in this first quarter of the year should be on inspiration in the commercials. Honda set things off right with the Civic commercial showcasing new innovations and emoting the feeling that things can always be [...]

By | 2016-10-29T12:35:35+00:00 February 6th, 2013|Ruminations|0 Comments

The Tensions Surrounding Negative Aspects In The Evolution Of Social Media

We've all benefitted in some form or another from the advances in technology made by industries that are all about destruction.  One simple example is the proliferation of navigation systems in our cars and mobile phones - made possible due to the military's development of the satellites and the underlying technology. But, it can be [...]

By | 2016-10-29T12:39:05+00:00 November 16th, 2012|Ruminations|0 Comments

NBC News’ Confusing Destruction of Demographics

I've been quite bullish on the need to move away from straight demographics in marketing and media from some time.  And I haven't been alone.  We see in research that a person's age or sex isn't always the best marker of what the consumer is interested in.  Even some products that historically might have been [...]

By | 2016-10-29T12:39:23+00:00 October 5th, 2012|Core|0 Comments

Don’t Fall Into The One Size Fits All Strategy Trap

At the Milken Institute Global Conference in Los Angeles last week, Lionsgate's CEO, Jon Feltheimer responded to a question with the statement that studios will likely be spending less on television ads and more on digital promotion in the future. Whether that full shift takes place in a few years or a decade, I don't know.  But the shift has [...]

By | 2016-10-29T12:40:56+00:00 May 8th, 2012|Core|0 Comments