Home/Tag:Social

Privacy Irrelevance?

Another season and another Digital Hollywood ended yesterday and is officially in the books. While there were a couple of recurring themes - social, Netflix, Big Data, social and social - one of the larger "Eureka" moments was the clarity on the idea that debates on privacy and social or browsing are somewhat irrelevant. It is [...]

By | 2016-10-29T12:34:53+00:00 May 3rd, 2013|Core|0 Comments

Off-Color Spots Find A Home On The Internet

More brands and agencies are finding that the opportunity to generate video views cheaply online are only part of the equation.  The online video platform is allowing marketers the opportunity to present some targeted creative that might have otherwise been considered out of bounds and accesses a new audience.  A case in point is Ragu's [...]

By | 2016-10-29T12:39:29+00:00 August 28th, 2012|Core|0 Comments

Whipping Products Together To Form A Fan Frenzy

There's not much that's truly original nowadays.  While titles of shows and movies may change, their stories are quite often very similar to something you've seen before.  Games and toys are generally revamps of items that have been around for decades (or even centuries).  And, if you check out fashion, there is an uncanny bit [...]

By | 2016-10-29T12:39:34+00:00 August 20th, 2012|Ruminations|0 Comments

Enough With The “Build It And They Will Come” Mantra!

With the winding down of the Digital Content NewFront (DCNF), one thing is clear - there is a lot of compelling video content.  The question remains - will enough people find it? Online/Mobile video providers are not the only ones confronting this dilemma. A multitude of options are available for audiences of all shapes, sizes, colors, etc. [...]

By | 2016-10-29T12:41:05+00:00 April 30th, 2012|Core|0 Comments

Fear Forces Social Television To Grow Up

TV Guide just released a survey about Social TV and the Mass Market and while I don't know how many people were included in the survey, one thing that stood out was the top reason for people to share what they are watching.  When asked "Why do you share what you're watching," the leading response was [...]

By | 2016-10-29T12:42:09+00:00 April 5th, 2012|Core|0 Comments

Groupon Deals Lead To Bad Reviews?

Besides the possible new customers, transactions and, hopefully, loyalty that might come from doing Groupon deals, there's another by-product that businesses should consider. That by-product is the reviews left on social media sites. I just came across a study that was done by a Boston University computer sciences associate professor, a postdoctoral fellow at Yale [...]

By | 2016-10-29T12:42:36+00:00 March 27th, 2012|Ruminations|0 Comments

Komen Should Have Kept A Closer Eye On The Core

There was finally an organization or event that was able to generate a buzz that matched the Super Bowl in its big week.  Unfortunately, the buzz was for so many of the wrong reasons and it will be a while before we can understand the true fallout effects.  While there was talk of which team would [...]

By | 2016-10-12T21:04:30+00:00 February 6th, 2012|Core|0 Comments