Home/Tag:Storytelling

Not only a solid tech development for Comic Books – an opportunity for more compelling Storytelling.

Google has developed new functionality to simplify comic book consumption on small devices - something that has been a challenge due to the dynamic way in which comic books and graphic novels are laid out. By turning the phone to landscape, a viewer can more easily scroll through the reading experience as described in the Android [...]

By | 2016-10-29T12:32:58+00:00 November 17th, 2015|Innovation, Product Development|0 Comments

Los Angeles Billboard Check

Visitors to Los Angeles are always in awe of the number, scale and permutations of billboards across the city. To those who live here, they can often be lost within the urban sprawl. Because of this, its worth checking out some billboards of interest - and the reasons they are compelling. The buzz surrounding the [...]

By | 2016-10-29T12:34:24+00:00 August 5th, 2013|Ruminations|0 Comments

Wonka Taught My 4-yo Everything About Marketing

So, maybe there's no truth in my daughter learning anything about marketing while watching the 1971 Gene Wilder version of WILLY WONKA AND THE CHOCOLATE FACTORY, but there was certainly compelling content that could lead to a dissertation for anyone who cares to share on their way to a marketing degree. Though one of my [...]

By | 2016-10-29T12:34:44+00:00 June 3rd, 2013|Core|0 Comments

Lacking Vision and Strategy, Everyone Witnessed the Hemmorhaging While Waiting For Others To Act

On the heels of Advertising Week and all of the feel-good excitement it generates, the feeling intensified that there's too much mis-directed emphasis in digital media.  The reasons for this could be due to digital media's "youth," but I'm worried it's based more on lack of vision or creativity. Far too often, the take-aways from large events or [...]

By | 2016-10-29T12:39:19+00:00 October 10th, 2012|Core|0 Comments

Fear Forces Social Television To Grow Up

TV Guide just released a survey about Social TV and the Mass Market and while I don't know how many people were included in the survey, one thing that stood out was the top reason for people to share what they are watching.  When asked "Why do you share what you're watching," the leading response was [...]

By | 2016-10-29T12:42:09+00:00 April 5th, 2012|Core|0 Comments

Project Re:Brief – Fascinating Proof That The Message is The Message

Imagine if the characters for MAD MEN were transported to the present and charged with devising versions of their advertisements in the digital world.  I'm not suggesting some lame movie with the mechanic of dropping characters from another time, I'm suggesting you check out Google's Project Re:Brief. It is an absolutely fascinating series where they take four commercials that stand [...]

By | 2016-10-29T12:43:16+00:00 March 13th, 2012|Core|0 Comments