//Tag:Technology

If All Screens Are TVs, What Then?

Last week, the Television Academy of Arts and Sciences announced that they would be awarding prestigious Emmy Awards in an expansion of the short-form series category. The deeper explanation of categories and requirements is: The Emmys has expanded the short-form series awards to four categories: comedy or drama; variety; reality/non-fiction; and animation. Series must have a minimum of six episodes with an average [...]

Seeing The Future Sometimes Only Needs Looking Under The Hood

Some (or most) news blurbs deserve (or require) more big-picture consideration than what is immediately prevalent on the surface. Coverage of GM's investment of $500M in Lyft is just one example. While part of GM's hoped-for returns is based on the opportunity for providing fleet cars for Lyft's services, a more "sexy" consideration is the [...]

Not only a solid tech development for Comic Books – an opportunity for more compelling Storytelling.

Google has developed new functionality to simplify comic book consumption on small devices - something that has been a challenge due to the dynamic way in which comic books and graphic novels are laid out. By turning the phone to landscape, a viewer can more easily scroll through the reading experience as described in the Android [...]

By | 2016-10-29T12:32:58+00:00 November 17th, 2015|Innovation, Product Development|0 Comments

5 Facts That Affect GREAT Social

Holiday Inn Express has just gotten past the hump of their nine city, SelfiePancake Express truck tour and there's already a few pieces of learning to be gained from this strong social content event. Signing Rob Riggle as the "Creative Director" for this campaign touting Holiday Inn Express' newly launched 60-second pancake maker that includes [...]

By | 2016-10-29T12:33:02+00:00 September 24th, 2015|Brand Experience, Marketing, Social Media, Strategy|2 Comments

Mapping The Cost Of Innovation

Many companies claim that they place an emphasis on innovation - and to a point, they are delivering - but when it comes specifically to marketing and buzz generation, companies set themselves up to fail in the innovation category. Sure.  They may execute a campaign that utilizes a new technology or create a video that [...]

What’s Up With Narrow-Mindedness When Judging Technology Firms?

With the brewing storm of excitement/dismay/wonder surrounding Facebook's acquisition of What's App, the disconnect between expectations for - or public perception about - large conglomerates and new technology business seems to have widened. Much has been discussed about melding What's App into Facebook's interface or bringing advertising into What's App's in or just a Big [...]

By | 2016-10-29T12:34:00+00:00 February 23rd, 2014|Ruminations|0 Comments

Navigating The Cost Of Innovation

It's a new year and we are all on the continued lookout for things new and innovative. The Consumer Electronics Show (CES 2014) kicks off every year with many promises of innovation and they often deliver. Walking those halls provides a course in one way to look at innovation - which we'll delve further into [...]

By | 2016-10-29T12:34:11+00:00 January 2nd, 2014|Core, Ruminations|0 Comments