//Tag:Technology

Tools For Maintaining The Brand Heat

One of the challenges any Marketing (and specifically the digital team) run into is the education of the entire staff about what's new and exciting.  It's even more challenging to move beyond the listing and explanation of platforms to how the brand is meant to utilize each. The Campbell's soup team is getting some press [...]

By | 2016-10-29T12:34:31+00:00 July 15th, 2013|Core|0 Comments

The X Factor Of Being Heard

  Sometimes, you see a technology that is extremely cool and can't wait for it to hit the market. And sometimes, you see something like Headphone:X from DTS that feels more like a pipe-dream that leads you to imagine where it might make the most sense. Could this X-Factor ever really be heard by more [...]

By | 2016-10-29T12:34:38+00:00 June 24th, 2013|Core|0 Comments

Transcending The Pitch And Becoming The Lifestyle

The delineation of Lifestyle Brands as a separate vertical is odd to me.  Its hard to think of "lifestyle brands" that don't retain a product at its core. Some examples of lifestyle brands - to me - are: Nike, Gatorade, Coca-Cola/Pepsi, and some could argue Apple or Facebook. You could arguably suggest that Livestrong at [...]

By | 2016-10-29T12:34:49+00:00 May 28th, 2013|Core|0 Comments

Native Advertising By Any Other Name

While reading an interview in Forbes with former NY Times Editor, Bill Keller, there was a feeling of deja vu - or at least just the feeling we've seen this all before.  The interview was wrapped in the blanket of technology and how that's affected traditional media stalwarts like the NY Times.  One of the [...]

By | 2016-10-29T12:35:18+00:00 March 18th, 2013|Ruminations|0 Comments

When World Mobile Congress Drops The Gavel, Scarlet Strategic Is There

Though I don't believe the Mobile World Congress actually drops the gavel, when it does "fall" next week in Barcelona, Scarlet Strategic/Scarlet Terrier Productions will be there. Continuing with the success from CES, the Mall Wall and Cloud-Connected Table that is presented as part of the ngConnect program will be shown in Alcatel-Lucent's booth. Even [...]

By | 2016-10-29T12:35:30+00:00 February 22nd, 2013|Core|0 Comments

Scarlet Strategic At CES 2013 – Showcasing Cloud Based Connectivity Innovation

The buzz surrounding next week's Consumer Electronics Show in Las Vegas is about many things - from the replacement of Microsoft as the Keynote to connected home solutions to the introduction of even larger TVs that may still take a while to make it to market. Scarlet Strategic and Scarlet Terrier Productions are proud to [...]

By | 2016-10-29T12:35:44+00:00 January 4th, 2013|Core|1 Comment

The Tensions Surrounding Negative Aspects In The Evolution Of Social Media

We've all benefitted in some form or another from the advances in technology made by industries that are all about destruction.  One simple example is the proliferation of navigation systems in our cars and mobile phones - made possible due to the military's development of the satellites and the underlying technology. But, it can be [...]

By | 2016-10-29T12:39:05+00:00 November 16th, 2012|Ruminations|0 Comments