Home/Tag:Technology

The Tablet War Shines A Light On (Digital) Illiteracy

I usually dislike espousing demos because I believe the world's quickly-evolving anthropology is making demographics, as we know it, useless.  But, sometimes you just can't get away from certain truths about demographics. This is certainly on full display if you generally lump older consumer into the Digital Illiterate bucket.  As opposed to Digital Natives (those [...]

By | 2016-10-29T12:39:14+00:00 October 30th, 2012|Ruminations|0 Comments

Lacking Vision and Strategy, Everyone Witnessed the Hemmorhaging While Waiting For Others To Act

On the heels of Advertising Week and all of the feel-good excitement it generates, the feeling intensified that there's too much mis-directed emphasis in digital media.  The reasons for this could be due to digital media's "youth," but I'm worried it's based more on lack of vision or creativity. Far too often, the take-aways from large events or [...]

By | 2016-10-29T12:39:19+00:00 October 10th, 2012|Core|0 Comments

Packaging And What Nots

Just a few quick hits... SOUP & WARHOL Campbell's Soup is effectively double-dipping into the oeuvre of Warhol's "32 Campbell's Soup Cans" by trying to generate a buzz about the pieces of art that were created 50 years ago.  They have released four limited edition cans in Target Stores commemorating the release of those prints [...]

By | 2016-10-29T12:39:26+00:00 September 4th, 2012|Ruminations|0 Comments

Finally, A Summit That Almost Reaches The Top

Yesterday, iMedia presented the newest Entertainment Marketing Summit under the header - For Entertainment Marketers by Entertainment Marketers and the difference was palpable. At many summits or conferences; the subjects often blend into each other, the same buzzwords are said too many times, the presentations seem too much like lectures and not the sharing of ideas [...]

By | 2016-10-29T12:40:09+00:00 June 27th, 2012|Ruminations|0 Comments

Leaders Of Media Will Get It And The Rest Will Be Pushing Buttons

Over the past couple of days, there's been many good panels taking place at the Spring Digital Hollywood conference in Marina del Rey. I believe I heard the conference's organizer, Victor Harwood, mention that there were over 600 participants through around five or six concurrent program lines (such as the Variety Entertainment and Technology, Connected TV - Hollywood Alliance, [...]

By | 2016-10-29T12:41:03+00:00 May 2nd, 2012|Core|0 Comments

ESPN Can Second-Screen My Life!

As part of an article about the possibility for networks co-opting event rights - like NBC's Olympic coverage this Summer - without paying a penny, ESPN's EVP of multimedia sales told Adweek, "We want to see ESPN as a second screen for all sports. We know we have a lot of companion [mobile] usage even when [...]

By | 2016-10-29T12:41:47+00:00 April 12th, 2012|Ruminations|0 Comments