//Tag:User Experience

Not only a solid tech development for Comic Books – an opportunity for more compelling Storytelling.

Google has developed new functionality to simplify comic book consumption on small devices - something that has been a challenge due to the dynamic way in which comic books and graphic novels are laid out. By turning the phone to landscape, a viewer can more easily scroll through the reading experience as described in the Android [...]

By | 2016-10-29T12:32:58+00:00 November 17th, 2015|Innovation, Product Development|0 Comments

5 Facts That Affect GREAT Social

Holiday Inn Express has just gotten past the hump of their nine city, SelfiePancake Express truck tour and there's already a few pieces of learning to be gained from this strong social content event. Signing Rob Riggle as the "Creative Director" for this campaign touting Holiday Inn Express' newly launched 60-second pancake maker that includes [...]

By | 2016-10-29T12:33:02+00:00 September 24th, 2015|Brand Experience, Marketing, Social Media, Strategy|2 Comments

Defining User Experience Within Audience Development

Audience Development requires a different perspective on User Experience. Traditionally, User Experience relates to what the user or customer will experience when interacting with a product, but the key factor of Audience Development extends the idea to a larger conceit of the experience from all touch-points with a brand or product - what we refer [...]

By | 2016-10-29T12:33:19+00:00 August 27th, 2015|Brand Experience, Core, Product Development, Strategy|0 Comments