How exciting was it when the Dodgers were so hot at the end of the season to head into the MLB Post Season? For many in Los Angeles, just the thought that they will actually be able to watch the games on their television was enough to bring joy. Unfortunately, too many fans were unable [...]
It is easy to get caught up in the fervor of the World Cup as hundreds of millions root for teams from around the globe. Many of those viewers may be seeing ad styles that they're not used to seeing if they are not already watchers of Soccer/Futbol - with no breaks other than half-time. [...]
The growth and breadth of items showcased annually at CES has led to the attendance of more than sellers of electronics - it's caused an ever-growing onslaught of entertainment marketing folks to jet over to Vegas. Wayne Friedman of MediaPost questioned the value for marketing executives attending and I responded in the comments, but I [...]
While we all wish we could just troll the web to check out the coolest sites, the most exhilarating use of technology, or the most elegant online animation, there just aren't enough hours in the day. Even with those hours, it would be hard to find what is really cool and not just what has the most [...]
There may be no other entertainment property that can match Sports' ability to trade on both nostalgia and hope. Politicians may hope that they can - perhaps they have to work a lot harder to convince their fans that, however bad they were the year before, there is a chance they might become better. For [...]
When visionaries come along, they are usually not always thought to be so when they hit the scene. Many times, once they do reach a certain level of stature or praise, they lose their vision. We've seen it time and again in history. When the Beastie Boys came on the scene in a big way in [...]
Just like most marketers, I'm always looking for innovative ways to draw attention and get the message out. Sometimes, a bunch of buzz is generated for an execution that seems - on the surface - like it is a brilliant use of the technology. Unfortunately, when you actually check it out, it leaves a little to be [...]
There are some brands that are of a certain ilk that make you wonder whether they really need to do any marketing at all. They are the ones that everyone who would ever covet their product knows exactly who they are and can either get their products or just dream about them. Some, like Tiffany, are [...]
I've been guilty of it, too. Especially in entertainment. There is such a hope to emulate through online creative what happens in the move you are promoting. No matter how much I want that robotic thingy to destroy the publisher's page or that character to fly from the leaderboard unit to the MPU, it's just not [...]
Amid the beginning of the dot-com lunacy at the turn of the millennium, a company called Digital Entertainment Network (den.net) formed as an online channel for original content. They were positioning themselves to be a form of competition for the traditional broadcast and cable outlets - programming niche original content for youth to access through their computers. [...]