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The Value of CES For Marketers

The growth and breadth of items showcased annually at CES has led to the attendance of more than sellers of electronics - it's caused an ever-growing onslaught of entertainment marketing folks to jet over to Vegas. Wayne Friedman of MediaPost questioned the value for marketing executives attending and I responded in the comments, but I [...]

By | 2016-10-29T12:34:08+00:00 January 16th, 2014|Core|0 Comments

The Day A Visionary Died

When visionaries come along, they are usually not always thought to be so when they hit the scene. Many times, once they do reach a certain level of stature or praise, they lose their vision.  We've seen it time and again in history. When the Beastie Boys came on the scene in a big way in [...]

By | 2016-10-29T12:40:58+00:00 May 4th, 2012|Ruminations|0 Comments

A Bold Campaign By A Bold Brand

There are some brands that are of a certain ilk that make you wonder whether they really need to do any marketing at all.  They are the ones that everyone who would ever covet their product knows exactly who they are and can either get their products or just dream about them.  Some, like Tiffany, are [...]

By | 2016-10-29T12:43:33+00:00 March 6th, 2012|Core|0 Comments

The Challenge Of Engaging The Digital Wow Factor

I've been guilty of it, too.  Especially in entertainment. There is such a hope to  emulate through online creative what happens in the move you are promoting. No matter how much I want that robotic thingy to destroy the publisher's page or that character to fly from the leaderboard unit to the MPU, it's just not [...]

By | 2016-10-12T21:04:30+00:00 January 27th, 2012|Core|0 Comments

The Future Landscapes and New Economics of Original Content

Amid the beginning of the dot-com lunacy at the turn of the millennium, a company called Digital Entertainment Network (den.net) formed as an online channel for original content.  They were positioning themselves to be a form of competition for the traditional broadcast and cable outlets - programming niche original content for youth to access through their computers.  [...]

By | 2016-10-12T21:04:31+00:00 January 20th, 2012|Ruminations|0 Comments