//Tag:YouTube

VidCon Teases Keys to Engagement in a Shifting Marketplace

John Green Presenting the VidCon 2015 Industry Opening Keynote Attending a conference like VidCon can wear a person out - especially if the person is not the predominant target. With the majority of attendees being teens and pre-teens that are exceedingly enthusiastic about the YouTube celebrities, it's far to easy to overlook what [...]

Transcending The Pitch And Becoming The Lifestyle

The delineation of Lifestyle Brands as a separate vertical is odd to me.  Its hard to think of "lifestyle brands" that don't retain a product at its core. Some examples of lifestyle brands - to me - are: Nike, Gatorade, Coca-Cola/Pepsi, and some could argue Apple or Facebook. You could arguably suggest that Livestrong at [...]

By | 2016-10-29T12:34:49+00:00 May 28th, 2013|Core|0 Comments

Enough With The “Build It And They Will Come” Mantra!

With the winding down of the Digital Content NewFront (DCNF), one thing is clear - there is a lot of compelling video content.  The question remains - will enough people find it? Online/Mobile video providers are not the only ones confronting this dilemma. A multitude of options are available for audiences of all shapes, sizes, colors, etc. [...]

By | 2016-10-29T12:41:05+00:00 April 30th, 2012|Core|0 Comments

HBO Presents Their Own Smart Freemium Model

In the past, HBO was able to drive subscriptions for their services based on the fact that they were a special premium product. Whether through buzz about their shows, awards their shows garnered, or the enabling of a few days a year of allowing users to sample their content, they were able to drive subscribers.  Now that [...]

By | 2016-10-29T12:41:45+00:00 April 13th, 2012|Ruminations|0 Comments

Sony Wins With Tic-Tac Box Sized Ultrabook

Blowing everybody away this weekend, Sony unveiled their full-powered Ultrabook that is the size of a quarter.  I've mentioned here before how Intel has been trying to get the word out and Sony has done it majestically with its Vaio Q product. As stated in the post title, this product that is smaller than a [...]

By | 2016-10-29T12:42:24+00:00 April 2nd, 2012|Core|0 Comments

The Future Landscapes and New Economics of Original Content

Amid the beginning of the dot-com lunacy at the turn of the millennium, a company called Digital Entertainment Network (den.net) formed as an online channel for original content.  They were positioning themselves to be a form of competition for the traditional broadcast and cable outlets - programming niche original content for youth to access through their computers.  [...]

By | 2016-10-12T21:04:31+00:00 January 20th, 2012|Ruminations|0 Comments